SWOT Analysis of HSBC Bank

SWOT Analysis of HSBC BankTask 1HSBC is known as integrity of the largest banking and financial function organization in the world. . It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incarnate in England, with its head office based in London. In 1999, the conjunction established its world-wide stigmatize name, which ensured that the Groups corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which point out HSBC, namely being, The worlds topical anesthetic bank. As at 31st December 2004, its total asset was valued at 660 billion. It has over 9,500 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its sh bes are held by nearly 200,000 people in some 100 countries and territories. The companys shares are also traded on most of th e worlds renowned stock exchanges, namely, London, Paris, New York, and Bermuda stock exchanges respectively. The HSBC concourse provides a statewide range of financial go namelyPersonal Financial ServicesIt has over 100 million personal consumers worldwide (including Consumer finance clients). It provides a effective range of personal finance run, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Consumer financeThe Companys finance Corporations consumer finance business ensures point of sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people. In 2004, it completed the integration of its former class businesses.Commercial BankingHSBC is a leading provider of financial services to small, fair-sized and middle market enterprises. The theme has over two million such(prenominal) guests, incl uding sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship perplexity for higher value small-medium-sized enterprise guests, while in Hong Kong, Business Banking Centres, were grow to provide a one-stop service.Corporate Investment Banking and MarketsTailored financial services are provided to corporate and financial clients. Business lines include spheric Markets, Corporate and institutional Banking, spheric deed Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global accomplishment Banking includes recompense and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Ba nking involves investment banking advisory, and investment banking financing activities.Private BankingHSBC is one of the worlds top hole-and-corner(a) banking businesses, providing financial services to high net worth individual and families in 70 different locations.Task 2While a business protrude describes what your business is and intends to be, a marketing think foc riding habits onchange.A marketing plan is essential to every business because itdescribes how you plan to attract and retain customers.SWOT Analysis(S)trengthsHSBC radical offers a comprehensive range of financial services in Bangladesh.Personal Financial ServicesIt has over 100 million personal consumers worldwide (including Consumer finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Commercial Banking HSBC is a lead ing provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service.Corporate Investment Banking and Markets Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includ es salary and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities.Private Banking HSBC is one of the worlds top nonpublic banking businesses, providing financial services to high net worth individual and families in 70 different locations.(W)eaknessesHSBC in Bangladesh has been affected by the world-wide financial uncertainty and instability. Equally customers both closed-door and business of all financial institutions now have serious concerns and doubts about the security of their own monies and investments. Trust in HSBC and its management is at an all eon low and it needs to address this, in order to alleviate customer concerns, build confide again and re-establish banks own brands and market positions.(O)pportunitiesHSBC could build renewed customer confidence and this exit rebuild and retain their current customer s self-reliance. It will also gain customers from other banks and financial organizations who do not target and address these customer concerns.ObjectivesThe aim of HSBC is to rebuild and retain customer trust and re-establish its brand and market position for the future.Marketing StrategyTowards the end of 2003, HSBC launched Managing for Growth, a strategic plan that provides HSBC with a blueprint for growth and development during the next five years. The strategy is evolutionary, not revolutionary. It builds on HSBCs strengths and it addresses the areas where further improvement is considered both desirable and attainable.HSBC concentrates on growing requital over the long term at a rate which will place it favourably when compared with its peer group. Also it focuses on investing in its spoken communication platforms, its technology, its people and its brand to support the future value of HSBC as reflected in its comparative stock market rating and total shareholder return (T SR). HSBC the Great Compromiser committed to benchmarking its performance by comparison with a peer group.BudgetHSBC has to ensure that it has sufficient finance available to rebuild and retain customer trust and re-establish its brand and market position for the future.Task 3Based on the marketing plan, we asshole communicate to our target audience in Bangladesh the rebuilding and retaining of customer trust and re-establishment of the HSBC brand and its market position for the future in many ways. We give notice do propoundment in many ways. Those ways are as followsAdvertisementWe butt end include the advertisement on the newspaper as the advertisement is relatively long indestructible. It is also cheaper that way.We can circularize leaflets to peoples homes through the post. Leaflets are long lasting and it can be distributed to specific customers.We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell potentia l customers about us and our offer.PromotionWe can give discount to the customers.We can reduce the interest rates.We can distribute free samples either nationally or in a local area. In this way prospective customers whitethorn be interested.We can produce brochures and catalogues describing our business. This will give the impression of our quality organization.Direct Response ProgramsWe can introduce the option of credit card that is customers can do shopping by the use of their credit card.We can allow people their bills in our organization that is HSBC.SponsorshipWe can sponsor a cricket tournament like the World Cup in Bangladesh.We can sponsor the cultural events like Pohela Baishakh.We can sponsor the events like Book Fair.Task 4HSBC is known as one of the largest banking and financial services organization in the world. . It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incorporated in E ngland, with its head office based in London. In 1999, the company established its international brand name, which ensured that the Groups corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which distinguish HSBC, namely being, The worlds local bank. As at 31st December 2004, its total asset was valued at ?660 billion. It has over 9,500 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its shares are held by around 200,000 people in some 100 countries and territories. The companys shares are also traded on most of the worlds renowned stock exchanges, namely, London, Paris, New York, and Bermuda stock exchanges respectively. The HSBC group provides a comprehensive range of financial services namelyPersonal Financial Services It has over 100 million personal consumers worldwide (including Consumer Finance customers). It pro vides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Consumer Finance The Companys Finance Corporations consumer finance business ensures point of sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people. In 2004, it completed the integration of its former household businesses.Commercial Banking HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, w ere expanded to provide a one-stop service.Corporate Investment Banking and Markets Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities.Private Banking HSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations.While a business plan describes what your business is an d intends to be, a marketing plan focuses onchange.A marketing plan is essential to every business because itdescribes how you plan to attract and retain customers.SWOT Analysis(S)trengthsHSBC group offers a comprehensive range of financial services in Bangladesh.Personal Financial Services It has over 100 million personal consumers worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Commercial Banking HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management f or higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service.Corporate Investment Banking and Markets Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities.Private Banking HSBC is one of the worlds top private banking businesses, providing financial services to high net worth in dividual and families in 70 different locations.(W)eaknessesHSBC in Bangladesh has been affected by the world-wide financial uncertainty and instability. Equally customers both private and business of all financial institutions now have serious concerns and doubts about the security of their own monies and investments. Trust in HSBC and its management is at an all era low and it needs to address this, in order to alleviate customer concerns, build trust again and re-establish banks own brands and market positions.(O)pportunitiesHSBC could build renewed customer confidence and this will rebuild and retain their current customers trust. It will also gain customers from other banks and financial organizations who do not target and address these customer concerns.ObjectivesThe aim of HSBC is to rebuild and retain customer trust and re-establish its brand and market position for the future.Marketing StrategyTowards the end of 2003, HSBC launched Managing for Growth, a strategic plan tha t provides HSBC with a blueprint for growth and development during the next five years. The strategy is evolutionary, not revolutionary. It builds on HSBCs strengths and it addresses the areas where further improvement is considered both desirable and attainable.HSBC concentrates on growing wampum over the long term at a rate which will place it favourably when compared with its peer group. Also it focuses on investing in its oral communication platforms, its technology, its people and its brand to support the future value of HSBC as reflected in its comparative stock market rating and total shareholder return (TSR). HSBC remains committed to benchmarking its performance by comparison with a peer group.BudgetHSBC has to ensure that it has sufficient finance available to rebuild and retain customer trust and re-establish its brand and market position for the future.Based on the marketing plan, we can communicate to our target audience in Bangladesh the rebuilding and retaining of c ustomer trust and re-establishment of the HSBC brand and its market position for the future in many ways. We can do advertisement in many ways. Those ways are as followsPromotionWe can include the advertisement on the newspaper as the advertisement is relatively long lasting. It is also cheaper that way.We can distribute leaflets to peoples homes through the post. Leaflets are long lasting and it can be distributed to specific customers.We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell potential customers about us and our offer.AdvertisementWe can include the advertisement on the newspaper as the advertisement is relatively long lasting. It is also cheaper that way.We can distribute leaflets to peoples homes through the post. Leaflets are long lasting and it can be distributed to specific customers.We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell pot ential customers about us and our offer.PromotionWe can give discount to the customers.We can reduce the interest rates.We can distribute free samples either nationally or in a local area. In this way prospective customers may be interested.We can produce brochures and catalogues describing our business. This will give the impression of our quality organization.Direct Response ProgramsWe can introduce the option of credit card that is customers can do shopping by the use of their credit card.We can allow people their bills in our organization that is HSBC.SponsorshipWe can sponsor a cricket tournament like the World Cup in Bangladesh.We can sponsor the cultural events like Pohela Baishakh.We can sponsor the events like Book Fair.ReferencesWebsite http//www.google.com/Book Marketing