Nike's Case Study Example | Topics and Well Written Essays - 250 words

Nikes - Case Study ExampleThe company lacked the diversification on its products and produced products for only many specific consumers. It shunned sports like soccer, rollerblading and golf and focused more efforts on making stead for basketball and track grocery. This lead to falling of the sales in the market and the company realized that it had to increase its sales. As a result, the company took its designs and marketing competencies and crafted newly lines of shoes for its consumers. It lined a new line of soccer shoes and started winning a big market share from the soccer market.The company lacked competences in marketing and design. To improve on it design it purchased other foot let on companies that were complimenting its products. The company lacked a marketing design of convincing its customers that its products were the best. Nike is now searching for new market acquisitions to improve its market share (Henderson et al, 2). The focus of developing new products for n ew market segments has proved to be a