Lawn Care Case Essay Example for Free

Lawn armorial bearing Case Essay1) A) Currently Lawn Care focuses on tincture and innovation. Their product is said to be the best available with the highest quality grass seed and fertilizer in the world. They are also a very salubrious known company which is another competitive advantage. They specialize in providing the best and quickly delivering the product to the customer demanding the product. B) The company perceives the quality of their products, and their direct delivery to be the order winner for the company. They provide what is expected, in terms of high quality seed and fertilizer, making this also an order qualifier. Another company, such as their enemy may consider the installation they proved to be the order winner, in that it sets them apart from their competition.C) CBP2) A) Lawn Cares competitors current strategic mission is to provide a bundle package. Their competitive advantage is that they also install the product. They save the customer time, and cre ate convenience for the customer because they do not have to find and get across and plan with a third party to have the lop done. B) The competitor perceives the demand for seed, fertilizer, and sod as the order qualifier, and the installation and addendumal yard work they provide as the order winner because it sets them apart from their competition, Lawn Care.3) If Lawn Care were to add the application business to their existing business they would need to secure more employees. They would need employees who have experience in landscaping and are able to do the physical labor. This could take months to find and train the unfermented employees. They would also need to secure equipment such as lawn mowers, trucks, trailers, etc. toassist in the application side of the business. This would involve using some of their assets to purchase and later on repair and bonk upkeep, but they would achieve a gain in capital equipment assets. Lawn Care would also have to use additional res ources to market their new service bundle. The addition of installation would not do the company any good if nobody knew they were now offering the service. It may be beneficial to the company if they contacted previous customers as well to tell them of the changes and see if they need any more work done. Changing advertisements and adding new advertisements and promotions would also take months, but would benefit the company in the long run.4) Lawn Care would have to consider how the community and previous customers would react to the changes and whether they would find the change beneficial and take advantage of the new services offered. Stakeholders would be affected as well with the relocation of assets and the risks being taken by Lawn Care to add such a substantial portion to their business. The changes and how they testament tack together stock in the company is an important economic sustainability factor for the company to consider. The company was accused of pollution and other damage application mistakes before implementing this new service bundle.The company should consider environmental sustainability and because they would have more control of the application process than they did previously they will need to be more advised of how they are affecting the environment and what they can do to prevent any future claims against them. The company should also determine how they will market the product and how this will affect social sustainability. What can they do to make everyone aware of the products and gain back any customers they lost to their competition before offering the service? Lawn Care needs to consider how sustainable the service will be and make sure that it will be a lasting effort before purchasing the new equipment and implementing new processes.

Psychoanalytical Approach to Family Counseling Essay Example for Free

Psychoanalytical Approach to Family Counseling EssayWhether one is conscious(p) of it or not, we altogether have our respective worldviews. The way we view sustenance in general and our accession to it is the worldview that decl ar and guide us in e truly decision that we make in the way we cope pressures, and even as we stay fresh and enjoy sober days. Since on a particular worldview a person stands or falls, it is very essential to constantly check and evaluate ones philosophy of deportment. If I will be asked the question Which philosophy is the best philosophy? The best answer that I can come up with is, Of course, the philosophy that encourages intellectual development. Christianity is a religion that has been comp bed, every now and therefore, to m whatever philosophical persuasions and most of the time, it was either mixed with separate worldviews which were totally strange to it, or the proponents of otherwise strange worldviews have attempted to enjoin Ch ristianity to their philosophy, which inevitably have resulted in confusion and clever duplicity in individuals who follow and experiment into this game (Cheung, 2007, p. 34). For generations, spate in different civilizations have become witnesses of how their fellows advocated multiple philosophical disciplines.In fact, today, if one would just observe closely, many hold a compound of assorted beliefs that got rooted and accumulated for categorys in the family via environ noetic conditioning. The by-product of this kind of influence is an individual who cope through the varying situations and circumstances of life with the competence of a chameleon. This kind of mount will not properly alleviate in the development and growth of a person as he or she wades his/her way through college. Contrary to the perception of many, the Biblical Worldview is the one philosophy that encourages the pursuit of legitimate feelledge.It, in fact, commands the engagement of the intellect in the pursuit and geographic expedition of true scientific studies. What precipitated the period of Enlightenment? Was it not when volume were hungry for the Truth (Shelley, 1982, p. 55)? And these are periods in the history of humankind when the Biblical Worldview was being brought to the stem of societys endeavors. If there are two philosophies that developed naturally from one to another, they are Judaism and Christianity. The flow of growth from stolon to consummation is recorded in the Old and the forward-looking Testament of the Bible (Escalona, 2008, p.87). B. Literature review The Extent of Usefulness of the Theory A survey in literature reveals that there is comminuted evidence so far in studies that deliberately seek to determine the efficacies of psychodynamic approach in comparison with any of the other approaches in the treatment of antidromic behavior. A few which came out, in particular one research looked into the applicability of treatment in anorexia and bulimia cases which utilized the psychodynamic model and other models such(prenominal) as cognitive orientation treatment. Results of the experiment by Bachar et al (1999, p.67) showed positive outcomes where this particular approach was used. It must be remembered that mainstream psychological science and psychiatry widely use the cognitive model in explaining and treating abnormal behavior. In the controlled, randomized study by Bachar and team members however, the research highlighted the efficacy of psychodynamic approach in the treatment of anorexia and bulimia disorders. different studies however show that therapists usually employ a combination of cognitive and psychodynamic approaches or an integrative method in the psychological treatments and interventions (Kasl- immortalley, 2000, p.92). Many of the cases today then, reinforcing stimulus this view rather than a single method in an efficacious treatment of many of these cordial and emotional diseases. The disadvantages of the psychodynamic approach in many of the studies through with(p) based on a using this as a single method is that of the apparent difficulty of precise measurements on the treatment procedure it ego. The approach usually is limited by whether it can be exactly replicated. Specifically, one other limitation or disadvantage is that the cause of phenomena (i. e. , symptom substation) cannot be located.In addition, another setback is that not all individuals can be hypnotized when using hypnosis in the therapy specially (Kaplan, 1994, p. 431). Reference Bachar, Eytan, Yael Latzer,Shulamit Kreitler, Elliot Berry 1999. Empirical comparison of two psychological therapies Self Psychology and Cognitive Orientation in the treatment of Anorezia and Bulimia. Journal of Psychotherapy Practice and Research. American Psychiatric Association 8115-128, Freud, Sigmund. 1901 1990. The abnormal psychology of everyday life. New York. W. W. Norton and Company, Inc. Halonen, JS and JW Santrock, 1996.Psyc hology Contexts of Behavior, Dubuque, IA Brown and benchmark, p. 810. Hilgard, ER, RR Atkinson, and RC Atkinson 1983. Introduction to Psychology. 7th ed. New York Harcourt Brace Jovanich, Inc. Hurlok, E. B. 1964. Child Development. New York Mcgraw-Hill Book Company, Inc. Kaplan, HI, BJ Saddock and JA Grebb. 1994. Kaplan and Saddocks Synopsis of Psychiatry Behaviroal Sciences clinical psychiatry. Baltito a greater limit Williams and Wilkins. Kasl-Godley, Julia 2000. Psychosocial intervention for individuals with dementia An integration of theory, therapy, and a clinical understanding of dementia.Clinical Psychological Review. Vol. 20(6). Leahey, B. B. 1995. Psychology An Introduction. Iowa WCB Brown and Benchmark. Rathus, S. A. 1990. Psychology 4th ed. Orlando Fl. Holt, Rinehart and Winston, Inc. Sdorow, L. M. 1995. Psychology, 3rd ed. Dubuque, IAWCB Brown and Benchmark Publishers Santrock, J. W. 2000. Psychology. New York McGraw-Hill. ________ Models of abnormality http//intranet 1. sutcol. ac. uk888/NEC/MATERIAL/PDFS/PSYCHO/ASPSYCHO/23U2_T5. PDF Part II. Integration Section A. Introduction Nowhere is rede more than relevant than the conditions and dilemmas faced by man today.The Bible mentions about the the fears that assail humans then during the early days, and which will be experienced also as time draws to a close. Jeremiah 178 implies about the kind of fear which some if not many, will succumb when heat comes (RSV). This illustrates as well that the stressful days are exclusively natural to ones foundation an affliction to being born into a fallen world. Ephesians 2 is even more clear what befalls on a person who is dead in trespasses and sins (KJV) he is subject to the dictates of a world system (v. 2a, KJV), being in the clutches of the evil spirit (v. 2b, KJV), and awaits the anger that God has on them (v.3, KJV). All these may position any individual to a life of anxiety, depression, wrongful habits ((v. 3, KJV), substance abuse and other addic tions that definitely determine the descent of overall cordial and physical health. The functioning therefore of any person may be compromised and taxed to the limits, producing individuals who are abusive and getting abused. When not operating in optimal condition, man is sure to experience what psychology tends to diagnose and label as malfunctioning and maladjusted at worst, the evidence of mental institutions existence unless shows how this truth has long been spoken about in the Bible.Hence, the Bible becoming more relevant, and a theologically and scientifically trained counselor is even more hireed these days. In the field of counselling, the primary considerations that those in the field who are practicing directly or indirectly have something to do with the previously held belief system, or the worldview or philosophy dirty dog the notion of human behaviour. This goes to say that one who ventures into the business of healing and curing emotions and psychological probl ems must get into a utter(a) understanding of his/her personal approach to the study of human behaviour.The counselor seeks to explain human nature, the issue of sin or prbably emphasizing or reducing the scriptural mandate and Gods verdict (whichever side he/she is on), and which eventually dictates intervention strategies, if any. It is even bold as to say that counseling in some(prenominal) front is basically religious in nature because in the end, what is upheld or emphasized by the counselor expresses deep-rooted philosophy or religious beliefs.The constitution thus seeks to present a personal understanding of how practice in counseling is believed to be done considering the personal qualities, depth and realizations of Biblical truths (this is pre-eminent), and many of the aggregate concepts that comprise the practice of counseling in ones context of use. Being in contemporary America, with the recent economic meltdown that leave many strike and shocked of the reduction of most of their economic capabilities to barely the minimum, being relevant as a counselor is not only a necessity, and it is the very important ingredient to suspensoring many survive with their mental faculties intact.Therefore, this paper makes bold assumptions about human nature in general, how this is addressed in divers(a) situations that the average man will be meeting, and how growth (which is interpreted as a positive direction the individual will take) in all areas of his existence may take place. B. Psychoanalytic therapy Leading figures Primary importance is given into the development of one of the most influential disciplines in the world today and that is psychology. This is collectible to the fact that psychology seemed almost foremost in virtually every kind of decision making process that man makes.Because of this serious biblical ministers and/or scholars or theologians have long studied these effects and have come up with their answers and with their verdict. A Brief History of Modern Psychology by Ludy T. Benjamin, junior (2006, p. 23) starts to trace the roots of psychology when Wundt, in 1879, initiated what is now recognized as the first psychology laboratory. The author Benjamin satisfies the reader on what made the psychology today a very much pursued subject of inte respire as well as a career.Tackling on the lives of the people foremost in this discipline, the book made an otherwise boring and usually uninteresting subject matter into an exciting topic any student will be fit to handle. The author mentioned details of the pioneers lives and the social milieu that characterized their lives and culture during their day which in all realistic evaluation had made its contribution to what their theoretical emplacements had developed. Other important highlights include the development of psychological tests and assessment techniques that Stanford and Binet spearheaded among others.The following narrative on one of psychologys key p layers and foremost in what is now know as the first force in the field gives the reader the importance of their contribution to cotemporary psychology (Benjamin, 2006, p. 76). -Freud, Sigmund Viennese neurologist, founder of psychoanalysis (1856-1939) took his medical degree at the University of Vienna in 1881 and planned a specialists career in neurology. Lack of means forced him to abandon his research interests for a clinical career.His interest in what was to become psychoanalysis developed during his collaboration with Josef Breuer in 1884, which resulted in Studies in Hysteria, The Interpretation of Dreams appeared in 1900, Three Contributions to the Theory of Sex in 1905, and the General Introduction to Psychoanalysis in 1916 a book which contained the evolving theory of the libido and the unconscious(p)ness, in subsequent years, Freuds outlook became increasingly broad as revealed by the titles of his later works (Benjamin, 2006, p. 54).C. Psychoanalytic Theory The psycho dynamic perspective is based on the work of Sigmund Freud. He created both a theory to explain personality and mental disorders, and the form of therapy known as psychoanalysis. The psychodynamic approach assumes that all behavior and mental processes reflect constant and unconscious struggles within person. These usually involve conflicts between our need to satisfy basic biological instincts, for example, for food, sex or aggression, and the restrictions imposed by society.Not all those who take a Psychodynamic approach accept all of Freuds original ideas, but most would view normal or problematic behavior as the result of a failure to resolve conflicts adequately. This paper attempts to let on itself in trying to not only understand the theory that Freud pioneered and polished by some of his faithful followers but especially determine the extent of its usefulness in explaining and treating abnormal behavior.. It is the aim of the author to present in precis a description and exp lanation of the psychodynamic approach and its usefulness in the context of abnormal behavior (Kaplan, 1994, p.657). To interpret the theoretical framework of Freud in the context of the Christian religion or Biblical Christianity is essential in order to perk up whether their fundamental teachings can mix well in mainstream Christianity. Freud taught about the personality constructs of id, ego and superego about free association, instincts (life and death) his very controversial psychosexual stages of oral, anal, phallic, latency and genital the fixation and cathexis concepts. In general this is a theory of personality dynamics which is aimed at the motivational and emotional components of personality.It sounds good that according to Freud, man inherits the life and death instincts (libido and mortido). In the Biblical perspective, however, all these concepts are traceable to the sinful nature which all human species have inherited from the first couple ex and Eve. In some portio ns of the Biblical record (Roman 512), Adam is said to be the federal head and from him has proceeded both sinful nature, which is inherent in all men, and death which is the Falls eventual outcome.The Bible highlights sin as the main problem of all of the manifestations of abnormality as reflected or manifested in the caput or human behavior (Bobgan, 1987, p. 543). This theory discounts religions Gods pre-eminence, sovereignty and will, and active role in a persons life. It also discounts mans ultimate accountability before an almighty God. Moreover, it discounts many of the fundamentals that the Bible teaches, like sin and repentance, just Freuds other followers propounded (Bobgan, 1987, p. 544). Fundamentally, environment is not to be blamed.Nothing could be more accurate than stating it in exactly the same manner that the Apostle has echoed the true state of affairs. It is someways true to say, Its all up in the mind. People violate neighbors because first they have violated the laws of God. And so, In the futility of their mind, having their understanding darkened, being alienated from the life of God, because of the ignorance that is in them, because of the blindness of their heart who, being past witnessing, have given themselves over to lewdness, to work all uncleanness with greediness (Eph.417-19). As workaday news in the headlines air everyday, and practically speaking, people have made it their daily business to work driven by greed, never minding what they leave behind in their wake. Because the fight has long been lost which is in the level of consciousness everyone now is at the mercy of chance, relationally, in this world. And it goes both ways. Many of the disorders or mental disorderes recognized today without a doubt have their psychodynamic explanation aside from other viewpoints like that of the behaviourist, or the cognitivists.From simple childhood developmental diseases to Schizophrenia, there is a rationale that from Freuds camp is able to explain (Kaplan et al, 1994, p. 76, 98, 456). I. The Psychodynamic concepts A. Theory of Instincts Libido, Narcissism, Instincts and Pleasure Reality Principles. Freud employed libido to denote to that force by which the sexual instinct is represent in the mind. This concept is quite crude or raw in its form hence this refers far more than coitus.Narcissism was developed by Freud as his explanation of people who happened to have lost libido and found that in the pre-occupation of the self or the ego, like in the cases of dementia praecox or schizophrenia. Persons afflicted with this mental illness appeared to have been reserved or withdrawing from other people or objects. This led Freud to conclude that a loss of contact with reality is usually common among such patients. The libido that he conceptualized as innate in every person is herein explained as invested somewhere else and that is precisely the role of self-love or narcissism in the life of one afflicted.The o ccurrence of narcissism is not only among people with psychoses but also with what he calls neurotic persons or in normal people especially when undergoing conditions such as a physical disease or sleep. Freud explains further that narcissism exists already at birth hence, one can convey realistically that newborn babies are wholly narcissistic (Sdorow, 1995, p. 67). Freud classified instincts into different distinguishing dimensions namely ego instincts, aggression, and life and death instincts. egotism instincts are the self-preservative aspects within the person, fleck aggression is a separate construct or structure of the mind which is not a part of the self-preservative nature of the human mind. Its source is found in the muscles while its objective is destruction. Life and death instincts called Eros and Thanatos are forces within the person that pulls in opposite directions. Death instinct is a more powerful force than life instinct (Rathus, 1988, p. 55). The pleasure and r eality principles are distinct ideas that assistance understand the other aspects of Freuds theory.The latter is largely a learned function and important in postponing the need to satisfy the self (Sdorow, 1995, p. 98). B. Topographical theory of the mind Much like real physical routine or description of a land area, the topographical theory appeared as attempt to designate areas of the mind into divisions the unconscious, the preconscious, and the conscious. The Unconscious mind is shrouded in mystery (Kaplan, 1994). It is the bank deposit of repressed ideas, experiences and/or affects that are primary considerations when the person is in therapy or treatment.It contains biological instincts such as sex and aggression. Some unconscious urges cannot be experienced consciously because mental images and words could not portray them all in their color and fury. Other unconscious urges may be kept below the push through by repression. It is recognized as inaccessible to consciousness but can become conscious by means of the preconscious. Its content is confined to wishes seeking achievement and may provide the motive force for the formation of dream and neurotic symptoms.In other words, unconscious forces represent wishes, desires or thoughts, that, because of their disturbing or grim content, we automatically repress and cannot voluntarily access (Santrock, 2000, p. 43). The Preconscious is a region of the mind which is not inborn but developed only when childhood stage is beginning to emerge. The preconscious mind contains elements of experience that presently out of awareness but are made conscious simply by focusing on them. Freud labelled the region that poked through into the light of awareness as the Conscious part of the mind.Conscious thoughts are wishes, desires, or thoughts that we are aware of, or can recall, at any given moment. It is closely related in understanding as that of the organ of attention operating with the preconscious. With attention the individual is able to perceive external stimuli. However, Freud theorized that our conscious thoughts are only a small part of our total mental activity, much of which involves unconscious thoughts or forces (Leahey, 1995, p. 433). C. Structural Theory of the MindFreud conceptualized the mind into what is called as three provinces equivalent to its functions the id, ego and superego. The id is that aspect which only looks forward to gratifying any of its desires and without any delay. The ego is the structure of the mind which begins to develop during the first year of life, largely because a childs demands for gratification cannot all be met immediately. The ego stands for reason and good sense (Freud, 1901, p. 22), for rational ways of coping with frustrations.It curbs the appetites of the id and makes plans that are compatible with social convention so that a person can find gratification yet avert the censure of others. In contrast to the ids pleasure, the ego follows the r eality principle. The reality principle has a policy of satisfying a wish or desire only if there is a socially acceptable outlet available (Halonen et al, 1996, p. 43). The superego develops throughout early childhood, usually incorporating the moral standards and value of parents and important members of the community through identification.The superego holds forth shining examples of an ideal self and also acts like the conscience, an internal moral guardian. without life, the superego monitors the intentions of the ego and hands out judgment of right and wrong. It floods the ego with feelings of guilt and shame when the verdict is invalidating (Halonen et al, 1996, p. 43). As children learn that they must follow rules and regulations in satisfying their wishes, they develop a superego. The superego, which is Freuds third division of the mind, develops from the ego during early childhood (Hurlock, 196, p.66). Through interactions with the parents or caregivers, a child develops a superego by taking on or incorporating the parents or caregivers standards, values, and rules. The superegos power is in making the person feel guilty if the rules are discovered the pleasure-seeking, id wants to avoid feeling guilty. It is motivated to listen to the superego as a moral guardian or conscience that is trying to control the ids wishes and impulses (Hilgard, et al, 1979).From the Freudian perspective, a healthy personality has found ways to gratify most of the ids demands without seriously offending the superego. Most of the ids rest demands are contained or repressed. If the ego is not a good problem solver or if the superego is too stern, the ego will have a catchy time of it (Halonen et al, 1996, p. 43). D. Therapeutic oddments Sigmund Freud offered a psychoanalytic viewpoint on the diagnosis and understanding of a persons mental health. Other perspectives, the behavioristic figure of speech offers to see this in a different light.The psychoanalytic perspecti ve emphasizes childhood experiences and the role of the unconscious mind in determining future behavior and in explaining and understanding current based on past behavior. Basing on his personality constructs of the Id, Ego and the Superego, Freud sees a mentally healthy person as possessing what he calls Ego strength. On the other hand, the behavior therapist sees a person as a learner in his environment, with the brain as his primary organ of excerption and vehicle for acquiring his social functioning.With this paradigm, mental health is a result of the environments impact on the person he learns to fear or to be happy and therein lies the important key in understanding a persons mental state. Considering that the achievement and maintenance of mental health is one of the pursuits of psychology, the following is a apprise outline of what psychologists would endorse a healthy lifestyle. The individual must consider each of the following and incorporate these in his/her day to day affairs 1. The Medical doctors viewpoint well-being emphasis than the illness model2. The Spiritual viewpoint- a vital spiritual growth must be on check. 3. The Psychologists viewpoint- emotional and relationship factors in balance. 4. The Nutritionists viewpoint putting nutrition and health as top priority. 5. The Fitness Experts viewpoint- Exercise as part of a daily regimen. The theory I have in mind then is an amalgamation of several approaches, primarily the integration of the Christian worldview and the theories set forth by Cognitive-behaviorists and psychoanalytic models, and biological/physical continuum.There are other good models but a lot of reasons exist why they cannot be good enough a lot depends on my own personality. Being authentic to who you are, your passion, is effectively communicated across an audience whether it is a negative or positive one. The basic way of doing the amalgamation or integration is that the Christian worldview takes precedence over the r est of the approaches. Although many of the concepts and premises of each theory mentioned are sound and at times efficacious, when it clashes with the faith-based theory, the former must give way to the latter.It is understood then, that I good examined each of the theory and set them against the backdrop of spirituality. Interpreting a problem that a client suffers for instance, entails that the theoretical viewpoint that I am convinced with, has violate chances of properly understanding the maladjustments that the client had been suffering. To come up with the balanced worldview (an integration in other words), the balance between the realms mentioned, including the true frame of human individuals and the true nature of God (or theology) are properly considered.Thoroughly accepting the fact that there is no contest between the natural and the spiritual only that troubles deck out when one realm is overemphasized at the expense of another. This thin line or slight tension betwee n the two levels is best expressed in the personhood of messiah Christ, who was a perfect man as well as God. If we start to equate ourselves with that notion (which is usually happening) and we start to think that we are balanced, then we sure lack understanding or real self-awareness of the fact that we are deeply and seriously out of balance and this is one reason why we need help. What are your general goals in therapy? Christian counseling admittedly embraces in reality, a basic integration of the biblical precepts on the view of man and psychologys scientific breakthroughs in addressing the dilemmas that beset human individuals. Depending on the persuasion of the practitioner, especially whether he or she comes from either the purely theological or secular preparation, Christian counseling can either lean to certain degrees of theology or psychology. According to Larry Crabb, If psychology offers insights which will sharpen our counseling skills and increase our effectivenes s, we want to know them.If all problems are at core spiritual matters we dont want to neglect the critically necessary resources available through the Lord by a wrong emphasis on psychological theory (Crabb in Anderson et al, 2000). Dr. Crabbs position certainly ensures that science in particular, has its place in counseling in as much as theology does. He made sure that all means are addressed as the counselor approaches his profession, especially in the actual conduction of both the diagnostic and therapeutic or intervention phases (Crabb in Anderson et al., 2000). Trauma inducing and crisis triggering situations have spiraled its occurrence and in its primacy in the US and in many other countries in recent years. Its broad spectrum ranges from the national disaster category such as that of Hurricane Katrina or the 911 terrorist strikes in New York, Spain and England, to private instances such as a loved ones attempt at suicide, the murder of a spouse or child, the beginning of me ntal illness, and the worsening situation of domestic violence (Teller et al, 2006).The acute crisis episode is a consequence of people who experience life-threatening events and feel overwhelmed with difficulty adjudicate the home(a) conflicts or anxiety that threaten their lives. They seek the help of counselors, paramedics and other health workers in crisis intervention centers to tide them over the acute episodes they are encountering. These are define moments for people and must be adequately addressed else they lead lives with dysfunctional conduct patterns or disorders (Roberts et al, 2006). In the integrated or eclectic approach the goal of the therapy is not just relief to the patient or client.Although an immediate relief is very helpful, this may not always be the case in most illnesses. The goal as mentioned in the preceding pages is to provide long-term reduction of the symptoms and the occurrence of the disease altogether if possible. The management then is not impo ssible but neither is this easy. Specifically, the counselee or patient must want to heal or believe that there is going to be curative effects in the process. It presupposes that he/she must learn to trust the therapist in his/her capabilities as well in leading or facilitating the changes or modifications.It is very much essential that (in the perspective of a cognitive-behaviorist) that the client understands ownership to the deeds and choices in thought patterns he/she made are crucial to the recurring or occurring condition that s/he experiences (Rubinstein et al. , 2007 Corey, 2004). Moreover, the identification of detail treatments or interventions according to the diagnosed issue will be accommodated and implemented based on the chosen treatment modalities fit with the therapeutic approach utilized.It may be a single modality based on a single approach (e. g. , learning principles and desensitization for a patient with specific phobias) or it maybe a combination of many mod alities (CBT, Rogerian, Phenomenological, or Family systems) (Rubinstein et al. , 2007 Corey, 2004). E. Summary Every theoretical approach has its own assumptions. In the psychodynamic theory, the following three assumptions help guide a student of human behavior or an expert in this field determine the underlying factors that explain the overt manifestations of specific behaviors. These assumptions therefore, help guide the diagnosis of the presence or absence of mental illness.They are the same assumptions that guide the therapist in choosing what treatment that will better help heal, cure or alleviate the symptoms. These assumptions are There are instinctive urges that drive personality formation. Personality growth is driven by conflict and resolving anxieties. Unresolved anxieties produce neurotic symptoms (Source Models of abnormality, National Extension College Trust, Ltd). The goals of treatment here include to alleviate patient of the symptoms is to uncover and work th rough unconscious conflict.The task of psychoanalytic therapy is to make the unconscious conscious to the patient (Models of abnormality, National Extension College Trust, Ltd). Employing the psychodynamic viewpoint, the therapist or social scientist believes that emotional conflicts, or neurosis, and/or disturbances in the mind are caused by unresolved conflicts which originated during childhood years. Reference Corey, Gerald, 2004. Theory and practice of counseling and psychotherapy. Thomson Learning, USA. Corey, Gerald. 2001. The Art of Integrative Counseling.Article 29 scheming an Integrative Approach to Counseling Practice Retrieved May 9, 2009 in http//counselingoutfitters. com/vistas/vistas04/29. pdf Crabb, Larry, 2000. Found in Anderson et al resource. Christ-centered therapy. http//books. google. com/books? id=Rn-f2zL01ZwCpg=PA11lpg=PA11dq=effective+biblical+counseling+by+larry+crabb+critiquesource=webots=WFVYLIqP1nsig=MqIhqE_XfGzIQODAKV5iMPjqz14PPA19,M1 Davison, Gerald C . and John M. Neale. 2001. vicarious Psychology. Eighth ed. John Wiley Sons, Inc. Ellis, Albert 2001.Overcoming Destructive Beliefs, Feelings, and Behaviors New Directions for Rational Emotive Behavior Therapy. Prometheus Books Kaplan, HI, BJ Saddock and JA Grebb. 1994. Kaplan and Saddocks Synopsis of Psychiatry Behavioral Sciences clinical psychiatry. Baltimore Williams and Wilkins. Benjamin, Ludy T. Jr. 2006. A brief history of Psychology. Wiley-Blackwell 1 edition. Bobgan, Martin Deidre. 1987. Psychology Science or Religion? From Psychoheresy The psychological seduction of Christianity. Eastgate Publishers. Retrieved May 6, 2009. http//www. rapidnet. com/jbeard/bdm/Psychology/psych. htm Boring, Edwin G. et. al. 1948. Foundat

Censorship is a form of protection Essay Example for Free

Censorship is a form of protection EssayCensorship applies to magazines, videos, films, radio, music, computer games and television. Censorship is a form of protection, instead of stopping you from being robbed bid the police force, censorship protects you and your families from pornographic, cerise, bloody, rude, vulgar and racist scheduling. It regulates the broadcasting time of programmes with adult content after the 9oclock-water shed so viewers of a younger suppurate such as small children hopefully will not satisfy the programme. It stops the extreme programmes such as hard core porn violent films where the gore is to extreme. Thats what censorship does now imagine television without censorship you could be flicking through the channels and neighbours could be on one the weakest link on two and f**k fest on three a nice hardcore porn film for the little ones to put one over when they get home from school. Without censorship anything would go any time, So lets have a l ook at whats on without censorship, the Teletubbies could have great big battles with each other or go hunt down and shoot the rabbits and on an educational note they could demonstrate how to skin and gut the rabbits for the kids at home.Later on in the day the Weakest Link could become the naked Weakest Link where Anne Robinson could prance about in a PVC catsuite and intermit a good old SM style spanking to the person voted the Weakest link, and I dont think any body wants to Anne Robinson in the Buff? Later on now comes the news which could broadcast news on a what happened in Afghanistan out front the war, they could have show live battles between the Taliban and the Northern Alliance where men get limbs blown off, mutated bodies of captured prisoners and worse not something you would real numberly want to watch real people really dying over tea or any other time for that matter.At about 730 say a do it yourself programme presented by Carol Smiley where you dab your hand at DIY torture with expert guidance from Laurence Llewelyn Bowen who shows you how to keep your victim alive for as presbyopic as possible while giving the maximum amount of pain, although having a room designed by him would be torture enough. Now at 800 we have time for a nice wholesome hardcore porn film before the kids go to bed. People like Osama Bin Ladin could give speeches on television saying how he was going to destroy America the Jews Britain and everyone whose not Muslim.Although this is extreme it what could happen without censorship. Censorship upholds the moral fabric of society. It stops extreme programming being aired on British television. The question is do you want young children being able to view programmes which are unsuitable for them which would scare them give them nightmares having them cry at the sight of a mutilated human body on tv watching porn and asking their parents what does f**k basal and whats a ****.Young childrens minds are impressionable and we should do what we can to protect them from definite things until they are old enough to understand it to be able to rest period tumefy without thinking some psychos at their window waiting to burst in with a chain saw and massacre them. Do you want to watch porn? Then watch Television X or by a porn film, which stops children from watching these types of programmes. Without censorship anything would go and it would be abruptly legal.Without censorship we would allow the decay of our society. Censorship does not hide you from the real world but simply takes the edge off by not allowing certain things to be viewed in their full detail before 9 or on television where most people do not wish to see the extreme programmes such as hardcore porn. But allows the specialist things to be purchased on video where people buy the video knowing full well the type of material it contains.

SWOT Analysis of HSBC Bank

SWOT Analysis of HSBC BankTask 1HSBC is known as integrity of the largest banking and financial function organization in the world. . It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incarnate in England, with its head office based in London. In 1999, the conjunction established its world-wide stigmatize name, which ensured that the Groups corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which point out HSBC, namely being, The worlds topical anesthetic bank. As at 31st December 2004, its total asset was valued at 660 billion. It has over 9,500 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its sh bes are held by nearly 200,000 people in some 100 countries and territories. The companys shares are also traded on most of th e worlds renowned stock exchanges, namely, London, Paris, New York, and Bermuda stock exchanges respectively. The HSBC concourse provides a statewide range of financial go namelyPersonal Financial ServicesIt has over 100 million personal consumers worldwide (including Consumer finance clients). It provides a effective range of personal finance run, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Consumer financeThe Companys finance Corporations consumer finance business ensures point of sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people. In 2004, it completed the integration of its former class businesses.Commercial BankingHSBC is a leading provider of financial services to small, fair-sized and middle market enterprises. The theme has over two million such(prenominal) guests, incl uding sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship perplexity for higher value small-medium-sized enterprise guests, while in Hong Kong, Business Banking Centres, were grow to provide a one-stop service.Corporate Investment Banking and MarketsTailored financial services are provided to corporate and financial clients. Business lines include spheric Markets, Corporate and institutional Banking, spheric deed Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global accomplishment Banking includes recompense and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Ba nking involves investment banking advisory, and investment banking financing activities.Private BankingHSBC is one of the worlds top hole-and-corner(a) banking businesses, providing financial services to high net worth individual and families in 70 different locations.Task 2While a business protrude describes what your business is and intends to be, a marketing think foc riding habits onchange.A marketing plan is essential to every business because itdescribes how you plan to attract and retain customers.SWOT Analysis(S)trengthsHSBC radical offers a comprehensive range of financial services in Bangladesh.Personal Financial ServicesIt has over 100 million personal consumers worldwide (including Consumer finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Commercial Banking HSBC is a lead ing provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service.Corporate Investment Banking and Markets Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includ es salary and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities.Private Banking HSBC is one of the worlds top nonpublic banking businesses, providing financial services to high net worth individual and families in 70 different locations.(W)eaknessesHSBC in Bangladesh has been affected by the world-wide financial uncertainty and instability. Equally customers both closed-door and business of all financial institutions now have serious concerns and doubts about the security of their own monies and investments. Trust in HSBC and its management is at an all eon low and it needs to address this, in order to alleviate customer concerns, build confide again and re-establish banks own brands and market positions.(O)pportunitiesHSBC could build renewed customer confidence and this exit rebuild and retain their current customer s self-reliance. It will also gain customers from other banks and financial organizations who do not target and address these customer concerns.ObjectivesThe aim of HSBC is to rebuild and retain customer trust and re-establish its brand and market position for the future.Marketing StrategyTowards the end of 2003, HSBC launched Managing for Growth, a strategic plan that provides HSBC with a blueprint for growth and development during the next five years. The strategy is evolutionary, not revolutionary. It builds on HSBCs strengths and it addresses the areas where further improvement is considered both desirable and attainable.HSBC concentrates on growing requital over the long term at a rate which will place it favourably when compared with its peer group. Also it focuses on investing in its spoken communication platforms, its technology, its people and its brand to support the future value of HSBC as reflected in its comparative stock market rating and total shareholder return (T SR). HSBC the Great Compromiser committed to benchmarking its performance by comparison with a peer group.BudgetHSBC has to ensure that it has sufficient finance available to rebuild and retain customer trust and re-establish its brand and market position for the future.Task 3Based on the marketing plan, we asshole communicate to our target audience in Bangladesh the rebuilding and retaining of customer trust and re-establishment of the HSBC brand and its market position for the future in many ways. We give notice do propoundment in many ways. Those ways are as followsAdvertisementWe butt end include the advertisement on the newspaper as the advertisement is relatively long indestructible. It is also cheaper that way.We can circularize leaflets to peoples homes through the post. Leaflets are long lasting and it can be distributed to specific customers.We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell potentia l customers about us and our offer.PromotionWe can give discount to the customers.We can reduce the interest rates.We can distribute free samples either nationally or in a local area. In this way prospective customers whitethorn be interested.We can produce brochures and catalogues describing our business. This will give the impression of our quality organization.Direct Response ProgramsWe can introduce the option of credit card that is customers can do shopping by the use of their credit card.We can allow people their bills in our organization that is HSBC.SponsorshipWe can sponsor a cricket tournament like the World Cup in Bangladesh.We can sponsor the cultural events like Pohela Baishakh.We can sponsor the events like Book Fair.Task 4HSBC is known as one of the largest banking and financial services organization in the world. . It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incorporated in E ngland, with its head office based in London. In 1999, the company established its international brand name, which ensured that the Groups corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which distinguish HSBC, namely being, The worlds local bank. As at 31st December 2004, its total asset was valued at ?660 billion. It has over 9,500 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its shares are held by around 200,000 people in some 100 countries and territories. The companys shares are also traded on most of the worlds renowned stock exchanges, namely, London, Paris, New York, and Bermuda stock exchanges respectively. The HSBC group provides a comprehensive range of financial services namelyPersonal Financial Services It has over 100 million personal consumers worldwide (including Consumer Finance customers). It pro vides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Consumer Finance The Companys Finance Corporations consumer finance business ensures point of sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people. In 2004, it completed the integration of its former household businesses.Commercial Banking HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, w ere expanded to provide a one-stop service.Corporate Investment Banking and Markets Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities.Private Banking HSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations.While a business plan describes what your business is an d intends to be, a marketing plan focuses onchange.A marketing plan is essential to every business because itdescribes how you plan to attract and retain customers.SWOT Analysis(S)trengthsHSBC group offers a comprehensive range of financial services in Bangladesh.Personal Financial Services It has over 100 million personal consumers worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Commercial Banking HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management f or higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service.Corporate Investment Banking and Markets Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities.Private Banking HSBC is one of the worlds top private banking businesses, providing financial services to high net worth in dividual and families in 70 different locations.(W)eaknessesHSBC in Bangladesh has been affected by the world-wide financial uncertainty and instability. Equally customers both private and business of all financial institutions now have serious concerns and doubts about the security of their own monies and investments. Trust in HSBC and its management is at an all era low and it needs to address this, in order to alleviate customer concerns, build trust again and re-establish banks own brands and market positions.(O)pportunitiesHSBC could build renewed customer confidence and this will rebuild and retain their current customers trust. It will also gain customers from other banks and financial organizations who do not target and address these customer concerns.ObjectivesThe aim of HSBC is to rebuild and retain customer trust and re-establish its brand and market position for the future.Marketing StrategyTowards the end of 2003, HSBC launched Managing for Growth, a strategic plan tha t provides HSBC with a blueprint for growth and development during the next five years. The strategy is evolutionary, not revolutionary. It builds on HSBCs strengths and it addresses the areas where further improvement is considered both desirable and attainable.HSBC concentrates on growing wampum over the long term at a rate which will place it favourably when compared with its peer group. Also it focuses on investing in its oral communication platforms, its technology, its people and its brand to support the future value of HSBC as reflected in its comparative stock market rating and total shareholder return (TSR). HSBC remains committed to benchmarking its performance by comparison with a peer group.BudgetHSBC has to ensure that it has sufficient finance available to rebuild and retain customer trust and re-establish its brand and market position for the future.Based on the marketing plan, we can communicate to our target audience in Bangladesh the rebuilding and retaining of c ustomer trust and re-establishment of the HSBC brand and its market position for the future in many ways. We can do advertisement in many ways. Those ways are as followsPromotionWe can include the advertisement on the newspaper as the advertisement is relatively long lasting. It is also cheaper that way.We can distribute leaflets to peoples homes through the post. Leaflets are long lasting and it can be distributed to specific customers.We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell potential customers about us and our offer.AdvertisementWe can include the advertisement on the newspaper as the advertisement is relatively long lasting. It is also cheaper that way.We can distribute leaflets to peoples homes through the post. Leaflets are long lasting and it can be distributed to specific customers.We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell pot ential customers about us and our offer.PromotionWe can give discount to the customers.We can reduce the interest rates.We can distribute free samples either nationally or in a local area. In this way prospective customers may be interested.We can produce brochures and catalogues describing our business. This will give the impression of our quality organization.Direct Response ProgramsWe can introduce the option of credit card that is customers can do shopping by the use of their credit card.We can allow people their bills in our organization that is HSBC.SponsorshipWe can sponsor a cricket tournament like the World Cup in Bangladesh.We can sponsor the cultural events like Pohela Baishakh.We can sponsor the events like Book Fair.ReferencesWebsite http//www.google.com/Book Marketing

Qantas Emphasizes On Achieving Vision Marketing Essay

Qantas Emphasizes On Achieving Vision Marketing EssayQantas Air appearances throttle was established in 1920 in Queensland, Australia. It is the largest that evasion both(prenominal) domesticated and global destination as considerably as oldest air hose in Australia. In the past, Qantas started sending mails and carrying travelers by biplanes and expand the destinations worldwide much(prenominal)(prenominal) as Australia, Asia, The Americas, Europe, and Africa. Qantas provides the full go for passengers who passage both worldwide and domestic.Qantas emphasizes on achieving the vision and the goals to be the leader in skyway application. Qantas is a premium, full religious service airway which taper on the preventative first, mange airplane that suitable with the destination, caring ab prohibited guest service, operational operationively, and create two sanitary soft touchs reputation that is Qantas and Jetstar. Jetstar is hyponym of Qantas which focvictimization on the pitiable follow. The union to a fault concerns for cost advantage and differentiate.Qantas applies Porters Five Forces of Michael Porter to describe industry structure. Regarding to respiratory tract industry is deregulating Qantas is the secluded airline dealiness that independence from government. therefore there are many competitors compete with low cost and services to get the customer loyalty. This report also analyze Qantass property with SWOT that is Strengths, Weaknesses, Opportunities, and Threats. The gild is looking at the core competencies to be different from the competitors and taking benefit from the cost advantage by using strategies to build up competitive advantages and brand recognition and brand loyalty. To brinytain the brand envision and customer loyalty, the come with need to concern about customer service by creating the promotion much(prenominal) as bring in hamper with prestigious company both international and local. Moreover, Qanta s need to provide more education to the staff to act with passengers that cigarette create customer fealty.Qantass corporate missionThe Qantas Airways Limited has the mission statement to achieve the mark of them as the outgo airline of the world. According to Aviation stage business (2009) stated that The corporate mission statement for the 2008/09 FY was restoring our reputation, confronting the crisis, operating sustainably and planning for the future. To achieve the vision of Qantas group which include Qantas Airways and Jetstar, they focus on the five factors such(prenominal) as safety is first antecedence, providing the aircraft to match with the right routes, offering the best customer services, operational effectiveness, and two strong complementary brands both Qantas and Jetstar. (Aviation business, 2009 Qantas Airways, 2010) First factor is safety first. Qantas is the premium that provide full-service both global and local airline. (Qantas Airways Limited, 2010) They maintain and unchanged the best safety by exercising and reportage the safety to be the worlds best safety airline. (Qantas Airways Limited, 2010) Second, providing the aircraft to suit the route, Qantas foc engagements on renovate the aircraft to be competent as well as match with the direction. (Qantas Airways Limited, 2010) For example, Qantas Group arranges for 50 Boeing 787s to revamp their aircraft to match with network. (AAP, 2010) Third, offering full customer services, the best customer service is the basis of their objective. (Qantas Airways Limited, 2010) Forth, operational effectiveness, Qantas attempts to accomplish by straight awayness as well as create productivity through their company. (Qantas Airways Limited, 2010) Last, making strong brand both Qantas and Jetstar, the company endeavors to create the best premium brand for Qantas and Jetstar as low cost. (Qantas Airways Limited, 2010)Qantass Business Strategies extend to to Qantass corporate mission the company app lies the business dodge to accomplish their mission which emphasize on several things such as forward thinking, safety first, sustainable operations, strong reputation brands, great people, pukka infrastructure, caring customers, environmental responsibility, and giving feedback. (Qantas yearly Review, 2010) In addition, Qantas focuses on all types of business dodging such as cost leadership and differentiate but the company emphasize on differentiate from opposite airlines.First strategy is forward thinking. Qantas has been labour the innovation of technology to be superiorer performance and be the leader of product and service in airline business. (Qantas yearbook Review, 2010) The company also uses this strategy to be a part of their culture as well as the innovation is always considered about their customers demand and carry onholders need. (Qantas Annual Review, 2010)Second is safety first. It is unmatchable of the strategies that Qantas concerns. rubber eraser first i s the heart of their company due to the company needs to be the best safety gentility and reporting of the world. (Qantas Annual Review, 2010) Qantas focuses on libertine safety, safety management, security, occupational health and safety, and performance. (Qantas Annual Review, 2010) Qantas invests amount of money to support high standard of operational safety and performance. (Qantas Annual Review, 2010) All staff safety training is overseen by policy that everyone is able to show the safety through individual act and effectively management risk. (Qantas Annual Review, 2010) Moreover, the Qantas groups occupational Health and Safety (OHS) program provide useful system such as health and safe work surrounding and strong safety culture to support the company to avoid harm. (Qantas Annual Review, 2010)Third, this is sustainable operations. According to The Qantas Group Annual Review (2010) mentioned that For the Qantas Group, sustainability is about managing short- end point and lo ng-term risks, seizing opportunity, and doing things right for our shareholders, our customers, our people and our community.Forth, Qantas focuses on strong brand reputation. As Qantas is the main airline of Australia, the company is the premium transporter that provide the full service both international and domestic route with safety. (Qantas Annual Review, 2010) There are two keys factor that Qantas concerns such as exactly time and faithfully to meet customer satisfaction as well as the company still attempt to preserve with high performance standards. (Qantas Annual Review, 2010)Fifth, Qantas concerns for the great people both men and women to work with excellent place as well as offer training and improvement their staffs skill. (Qantas Annual Review, 2010) For example, the company invests in improving leadership skills for managers to operate staff to meet everyone satisfy. (Qantas Annual Review, 2010)Sixth, maestro infrastructure is one of Qantass business strategies. To su ccess in flight, it is essential to invest to renew the aircraft for takeing in safety, travelers comfort, costs, fuel efficiency, noise, emanation, freight capacity, and range capability. (Qantas Annual Review, 2010) Moreover, creating superior infrastructure, Qantas also concerns for engineering due to it is one of factors that build Qantas reputation for security, trustworthy, and production. (Qantas Annual Review, 2010) In addition, Qantas is also concerning about the catering that serve to passenger both international and domestic as well. (Qantas Annual Review, 2010) What is more, the airport is one of the superior infrastructures that the company concerns due to the tighten cares for high quality of terminal and lounges facilities to support passenger who hit the flight. (Qantas Annual Review, 2010)Seventh, Qantas does everything to meet customers need from booking and boarding and from in flight to suitcases collection. (Qantas Annual Review, 2010) The company provides to assists the travelers what they want as well as caring for safety, happiness, and convenient. (Qantas Annual Review, 2010) For example, Qantas offers the next generation check in which include seat selection, online and mobile check-in, kiosks, and premium service desk and security. (Qantas Annual Review, 2010)Eighth, environmental responsibility, Qantas is always considering for the environmental strategy by emphasizing on fuel preservation as well as supporting the environmental organizations throughout the Qantas Foundation. (Qantas Annual Review, 2010)Last, giving feedback is one of Qantass business strategies that kit and caboodle as affiliation to encourage, offer opportunities, save the surrounding and assist some(a)thing that suffer from catastrophe. (Qantas Annual Review, 2010) In addition, Qantas is also supporting and being sponsor for sports such as Formula 1and football World Cup 2022. (Qantas Annual Review, 2010) What is more, the company is giving back for the socie ty and families that support them from abroad. (Qantas Annual Review, 2010)Industry structureIn term of industry structure, the essay is analyzing with Porters five forces with live situation of airline industry. Qantas Company Limited is an example to examine for the industry structure. The company can describe with industry rivalry, potential new entrants, substitutes, suppliers, and buyers.First of all is industry rivalry. In the past, Australian Airline market is regulating by government but in 1990 it changed to deregulation so Qantas acquired local Australian Airline and being the market leader. (Flight Global, 2010) However, there are many competitors that had occurred in the airline industry after deregulation that can compete with Qantas. Therefore this industry is high contest and low risk due to rate of return and high cost as well as airline industry can face with the self-aggrandizing problem such as economic crisis. (Investopedia, 2010) Therefore Qantas confronts wi th high industry rivalry that quick in the airline industry especially international airline. Air Asia, for instance, it is the low cost airline that flight across Southeast Asia and Australia. (Thomas, 2010) Consequence, there are many competitors that existing in the market at the present it can continue increased in the future as well.Second, potential new entrants is one of the current situation of industry structure that Qantas has to concern. As airline industry need to use large amount of money to enter in this industry so it is instead difficult for the new investors to invest. (Investopedia, 2010) Moreover, it is depending on the financial situation as well. (Investopedia, 2010) However, if the new airliners can create the company reputation, they can easily to catch the customers even the legal injury are higher. (Investopedia, 2010) Therefore the potential new entrants are somewhat high in the airline industry because of deregulation as well.Third, substitutes, airline industry present high competition as well as a cost is also high. (Investopedia, 2010) For the domestic, travelers can take car or train or bus instead of using airline service that can effect with airline industry. (Investopedia, 2010) However, some passengers who use international flight can a little effect with airline industry due to they do not have more choice to go abroad. (Investopedia, 2010) Therefore the substitutes may high or low, it is depending on the customers pet such as convenient, budget, and time. (Investopedia, 2010)Forth, bargaining violence of suppliers is one of forces that can analyze the business strategy. Airbus and Boeing are primarily supply the aircraft for airlines business. (Investopedia, 2010) For example, overall of aircrafts of Qantas is approximate 246 aircraft which including Boeing 747s, 767s,737s and 717s, Airbus A380s, A330s and A320s, Bombardier Dash 8s and Bombardier Q400s. (Qantas Airways Limited, 2010) As mentioned for Qantass aircraft, it is can see that most of fleets are supplying by Boeing and Airbus. Therefore the bargaining military force of suppliers is high in current airline industry.Last, bargaining power of buyers, as Qantas is the premium, full service in-flight both international and domestic airline. (Qantas Annual Review, 2010) The company had focused on the customer satisfaction. (Qantas Annual Review, 2010) There are high price if the passenger prefer to change the airplanes but the airline can compete with the service such as comfortable. (Investopedia, 2010) On the other hand, as the current situation customers have many options such as buy ticket via travel agent, or website itself to choose, they may concern for price, quality and service. Therefore the bargaining power of buyers is high for the airline industry.SWOT AnalysisSWOT analysis uses for evaluating the strategy of the company which can divide into 2 parts such as outer and internal environment. External analysis is looking at the O pportunities and Threats outside the organization as well as Internal analysis is emphasizing on the Strengths and Weaknesses indoors organization. (Value Based Management, 2010)External Analysis (Opportunities and Threats)OpportunitiesTechnology advance, Qantas uses the technology to apply with products and service for customer to have more convenient. For example, according to Tay (2010) A 2D barcode image is replacement paper boarding passes for domestic passengers using Qantass new Mobile Check-in service. This service provide customers check in on their mobile which they will develop text message confirmation with 2D barcode. (Tay, 2010) Moreover, Jetstar also will launch this system as well. (Tay, 2010) In addition, as Qantas is one of the members of Oneworld alliance that is big alliance group. This group can lead Qantas has many services for example, Frequent Flyer program can create brand recognition and customer loyalty for Qantas. (Qantas, n.d.)ThreatsThere are many th reats that can affect with Qantas current situation such as fuel price, economic crisis, environmental problem and deregulation. Nowadays, fuel price is explosive and trend to increase, it is the problem that every airline worry. According to ABC News (2008) mentioned that Qantas CEO Geoff Dixon says fuel prices are a greater challenge to the global airline industry than SARS or the September 11, 2001 terrorist attacks in the US. In term of economic crisis, it can affect with airline business revenue that passenger use less of travel by airplane due to high cost. Moreover, environmental problem, refer to a volcanic explosion in Iceland it can affect with Qantas halt flight and causes of delay. It can lead to disappoint for passengers who have to wait at the airport. (AAP, 2010) Moreover, deregulation of airline industry can effect with Qantas. Deregulation brings up the airline focuses on complete in low cost instead of service and safety. (Study Finds, 2010)Internal Analysis (Str engths and Weaknesses)StrengthsQantas Airways Limited has strong business strategy with full service and premium as well as Jetstar focuses on the low cost fare. (Qantas Airways Limited, 2010) The company has high strong brand recognition and brand reputation which overhear the award for the best premium economic yr. (Qantas Airways Limited, 2010 Platt, 2010)) The company also emphasize on the best safety and customer service. Moreover, Qantas is one of the members of Oneworld Alliance which include the big airline such as American Airlines, British Airways, Canadian Airlines and Cathay Pacific. (Study Finds, 2010) The purpose of this group is helping each other within the group such as engineering and performance as well as provides many facilities to passenger when connecting flight. (Study Finds, 2010)WeaknessesRefer to Qantas manages the compassionate resources especially engineering and maintenance from overseas. It can insufficiency of qualified and knowledge of staff to m aintain the aircraft. (Study Finds, 2010) It also can damage the brand image and customer loyalty. In addition, the company provides inadequate training of staff. Moreover, Qantas is ineffective to control their staff. (Harvey, 2009 Bourke, 2010) As Qantas focuses on the safety first, everyday flight 24 hours even holiday but their engineers strike for holiday that can effect with them. (Harvey, 2009 Bourke, 2010) pump CompetenciesIn term of core competencies, it is necessary for the business to bring the business strategies with the competitive advantage to apply in the business process. (Value Based Management, 2010 Matt, 2010) Those competencies can develop the end products more efficiency as well as core competency consist of abilities of acquaintance, production process, customer relationships and staff which help the company to stretchiness the goal and being the market leader. (Vitez, 2009)Moreover, strategic architecture can describe the possible ways that the company is able to go to future and bring the company go along the new core competencies to create the benefits as well as discover the customers need and provide them to use those benefits efficiently. (Hamel and Prahalad, 1994, p.118) Strategic architecture such as information and social architecture is the ways to define the top managements to allocate the human resources correctly. (Hamel and Prahalad, 1994, p. 117) For example, According to Hamel and Prahalad (1994, p. 117) stated that To create a social architecture senior management must have a point of view on what values should predominate, what behaviors should be encouraged, what kind of people should feel comfortable on the job(p) in the company.In case of Qantas, Airways Limited, the companys core competency is premium airline with full services. The company applies their core competencies with two strong brands reputation both Qantas and Jetstar and human resources. What is more, Qantas Airways Limited puts core competencies t o create the firm to have competitive advantages.Competitive advantageRefer to Michael Porters competitive advantage is called generic strategies that have 3 main areas such as cost leadership, differentiate and focus or niche strategy. (Marketing Teacher, 2010 Matt, 2009) Focus group can divide into 2 parts namely cost focus and differentiate focus which look within focus market. (Value Based Management, 2010 Mind Tools, n.d.)Refer to Qantas Airways Limited, the company emphasizes on differentiate and cost advantage to reach competitive advantage. Hence, Qantas Airways Limited concerns competitive advantage which looking at the differentiate advantage and cost advantage.Differentiate AdvantageAccording to Investing Smart (n.d.) pointed out that Jetstars quick rise to be one of the worlds most successful low-cost carriers places the Qantas Group well in term of product offering and differentiate. A380s and B787 Dreamliners, for instance, Qantas organizes to book those 2 aircrafts to serve the passenger to compete the competitive advantage more than others. (Investing Smart, n.d.)In case of Qantas establishes the frequent flyer program that different from other airline to make customer loyalty. (Qantas, n.d) According to Hoffman (2010) stated that Qantas announced today that Qantas Frequent Flyer has reached seven million members and predicted ongoing solid growth over the foreseeable future. The purpose of this program is to motivate passenger travel by using Qantas. The benefit of using frequent flyer, they will get point to upgrade the seat if crystalise enough point or using point in some alliance store and upgrade for weight of baggage as well as accessing to the Oneworld alliance lounge which provide foods, drinks, and other facilities. (Qantas, n.d. Hoffman, 2010) Moreover, Qantas is also coalition with many local companies such as supermarket, restaurant entertainment, travel travel services, finance and business and shopping car. Woolworths, for ex ample, Qantas uses frequent flyer program to associate with Woolworths Everyday Rewards to gather the point which provide the competitive advantage to each other. (Evan, 2010 Hoffman, 2010)Cost advantageRefer to Qantas Airways Limited is the premium full airline service with the premium price. The company starts the Jetstar for low cost airline to serve the passengers who travel in domestic such as Sydney and Melbourne. (Qantas Airways Limited, 2010) Moreover, as Qantas is one of the world recognition and reputation brand with the full service and safety in the airline industry. Qantas is also pushing Jetstar to flight for global destination in Asia Pacific to serve travelers to get more option as good service as Qantas with the economical fare. (Gregg, 2007)Strategy RecommendationsAs Qantas Airways Limited have plausible business strategies that can lead their business successful. Nevertheless, the company also has some weaknesses can cause many problems. Consequently, Qantas shoul d pursue some recommendation to sustain the brand recognition and reputation.Cost and competitionRegarding to airline industry is deregulation which independence from the government. It can lead to the intense of competition in case of cost. Airlines can freedom to set the price and some have less quality. Thence, the government should re-deregulation for airline industry. (Lowy, 2010 Elliott, 2010 Study Finds, 2010) This can avoid the airline competition with the lower cost and maintain the good quality of customer services as well. (Lowy, 2010 Elliott, 2010 Study Finds, 2010) Moreover, it also helps to renew the financial situation of airline industry as well as brand recognition. (Elliott, 2010). In addition Re-deregulation can decrease the new competitors to cut the costs as well. (Elliott, 2010)Customer ServicesAs airline industry is both products and services that provide customers and reach the best satisfaction. Alliance is one of the ways that can provide the passengers hap py. Qantas should collaborate with both domestic and global company. Metro Hotel, for example, the hotel is the partner of Qantas Frequent Flyer program when the customers using the frequent flyer card with this hotel they will get the point that can metamorphose to be the money or voucher or discount from some events. (Metro Hotel, 2010) It is not only hotel but also car rental, grocery store, and bank. (Credit Card Finder, 2010) This way can make both companies get the customer loyalty and motivate them to use their service. Moreover, Qantas should make survey to update the detail what customers want such as service, catering, seat, entertainment, flight attendant, and lounge. (Platt, 2010) This study can help Qantas to maintain the rank of the worlds best airline, sustain customers pleasure, and retain the profit of the company as well. (Platt, 2010) In addition, Qantas should not focus only the first class but also economy class as well. To reach customer satisfaction, the comp any should provide and serve all class with the best service such as meals, seat, and drinks. (Govindasamy, 2010)Human ResourcesQantas should focus to human resources by providing more training to meet customers fulfillment as well as brand recognition. The company put facilities and urge for staffs training to meet the standard of customer service and reach customers satisfaction. (Creedy, 2009) In addition, the company should encourage staff to be a part of their business as well. Moreover, safety is one of the first priorities that every airline must concern. Qantas Airways Limited, for example, as airline industry is high risk, the company needs to maintain the standard of safety. It is because of if the company lack of safety and security it can be in trouble that can cause damage of brand recognition and reputation. (Sykes, 2010) Qantas should invest to hire the best engineering to preserve the objective of the company. If the company provides the best wellbeing and security, it can build up the brand image and profit as well. (Sykes, 2010) Moreover, Qantas should provide dependability to all customers and employee as well as manage the environmental friendly in the areas. (Sykes, 2010 Qantas Airways Limited, 2008)Potential FalloutRegarding to Qantas Airways Limited achieves the vision and goals of company itself and be the best premium with full service airline. Anyway, the company can meet some failures. Hence, the company needs to keep their firm going and maintain the financial situation stable in the present and future as well. The potential fallout can include human resources and re-deregulation that Qantas should be worried.First of all, Qantas may be unsuccessful due to the human resources. Refer to Qantass goals, the company concerns for the safety first. The company has to invest large amount of money to training and hire outsourcing staff especially engineering and maintenance but they are unqualified. (The Daily Telegraph, 2008) Qantas can fa il due to their staff are lack of guardianship and participate to maintain the good quality of engine as well as some of them lack of knowledge that can cause of casualtys. (The Daily Telegraph, 2008) For example, Qantass aircraft faces the accident due to the inadequate of employee to check properly. (Study Finds, 2010) Moreover, from some study found that Qantass training such as emergency evacuations and baggage handling fail. (ABC News, 2010) Therefore refer to worlds best airline rank Qantas had dropped. (Platt, 2010) It can lead Qantas damage of brand reputation as well as customer loyalty.Re-deregulation can be one of failures that airline industry may face. As deregulation allows the airline set the cost by them, it can increase the intense of competition in low cost. Regarding to Qantas focuses on the premium and full airline service moreover they also focus on Jetstar as a low cost airline. If the authorities restore the re-deregulation, it may affect with Qantas and Jet star. It is because the government may control the price and the standard of service. When the passenger needs to travel in domestic, they may change the behavior to use other modes such as cars, train or bus that because of high cost of air ticket (Study Finds, 2009) Refer Jetstar may affect due to they focus in low fare ticket, it can reduce the profit of the company.ConclusionQantas Airways Limited has strong brand reputation in the premium and full service airline with a subsidiary Jetstar as the low cost airline. They provide great the products and services for passenger and create the brand reputation in the global. The company also stresses on the advance technology, safety is first priorities, customer services, environmentally friendly and human resources. Besides they apply their strategies and core competencies to reach customers want and build up customer loyalty.Anyway, there is some threatening such as domestic and international competition that can lead Qantas weaken. Those contestants can snatch the market share and create brand loyalty by better service, less accident, and punctual. Thus, Qantas has to maintain standard the quality of service to be the worlds best airline in the world.

Heat Transfer Within A Jacketed Reactor System

Heat Transfer Within A Jacketed Reactor SystemModeling of instigate shipping in spite of appearance a jacketed reactor requires basic knowledge on process light up channel reactor design etc. literature review sum up the fundamental on energy balance, method of overall warmheartedness enchant coefficient determination and basic understanding of quartz. These are the basic methods which allow engineers to predict to a greater extent accurate capabilities during chemical process as well as timing on the process.IntroductionHeat transfer is important in agitated vessels out-of-pocket to fluid temperature is the most significant factor for controlling the outcome of chemical, biochemical and pharmaceutical processes. 6Jacketed agitated vessels for arouseing and imperturbableing are commonly used in vary lawsuits of process applications. Engineers should have working knowledge of how agitate transfer and temperature control principles applied to such vessels. Cooling or heati ng agitated politic in vessels is a basic technologarithmical operation on the chemical, biochemical, pharmaceutical, food and processing industries. The cooling or heating rate depends on how the heat is supplied or removed, the mixing intensity and many other parameters. 5 The temperature needs to be controlled precisely at its desired to meet the requirement of downstream operations. Hence a mathematical model is essential which can predict temperatures accurately.The rate of heat transfer to or from an agitated liquid mass in a vessel is a function of the physical properties of that liquid and of the heating or cooling medium, the vessel geometry, and the degree of agitation. 8 Other factors which may affect the rate of heat transfer implicate type and size of the agitator and agitator location in the vessel. Most of the jacketed agitated vessels are used as reactor, thus chemical reactions with exothermic or endothermic effects must be taken into account as well. In a vesse l containing an agitated liquid, heat transfer takes place in general through conduction and forced convection, as it does in heat exchangers. 8Crystallization is a unit operation for separation and production of pure solid materials with desired properties. To fall in a batch cooling crystallization process, various operation strategies need to be investigated in relation to seeding, cooling, mixing, fines dis resultant role, and so forth. 18 In commercial exfoliation process, the reactor size grows larger. In this situation, various problems like ancillary nucleation, attrition, breakage, agglomeration, and dead zone may become severer in relation to the increasing inhomogeneities in the solution temperature and hydrodynamics.Literature ReviewModeling of reactors is useful for analyzing data, estimating performance, reactor scale-up, simulating start-up and shut down behavior, and control. 12 Uncertainties such as scale-up options, explosion hazards, runaway reactions, environm ental emissions, reactor internals etc, may be explored through modeling. 12 A key aspect of modeling is to derive the appropriate momentum, mass or energy conservation equations for the reactor.One typical application in heat transfer with batch operation is heating the process fluid in reactor, maintaining temperature during the reaction period and cooling the product after reaction complete. 11 muscularity BalanceThe overall thermal energy balance includes the heat entering the system, heat leaving the system, heat accumulation and heat sledding. The equation can be written asIn batch process, there is no liquid or fluid entering or leaving the system. If the system is assumed to be perfectly insulated, the energy balance equation can be simplified in 7By integration of both sidesFor a batch manufacturing process, heat transfer in an agitated vessel is used to design a suitable process or reaction. It is necessary to calculate the time to heat or cool a batch or the cooling capa city required to hold an exothermic or endothermic reaction at constant temperature. 1 The technique is to develop an expression which is relating time for heating or cooling agitated batches to coil or jacket area, heat-transfer coefficient, and the heat capacity of the vessel contents. 11 By rearranging the energy equilibrize equation, the relevant equation to calculate time is as followThis equation only can be used in where the utility fluid temperature carcass constant or the fluid temperature difference between deferral and outlet is not greater than 10% of the log mean temperature difference between the add up temperature of the jacket and the temperature of the vessels content. 8 Precisely, for heating and cooling condition, this equation must be represented in separatelyFor heatingFor coolingIf the situation is greater than 10% of the log mean temperature difference, the apply equation allow for beW = the mass flow rate through the jacket,C = the specific heat of the f luid in the jacketK =Assumptions are made for solving energy balance equation 11 17U is constant for the process and over the entire surface liquefiable flow rates are constantSpecific heats are constant for the processThe heating or cooling medium has a constant inlet temperatureAgitation produces a uniform batch fluid temperatureNo partial phase changes occursHeat losses are negligibleAgitated vessel heat transfer coefficientProcess side heat transfer coefficient can be determined by speed and agitator type. For low viscosity fluids, high-speed turbine type agitators will lead good performance. For high viscosity fluids and non-newtonian fluids, larger diameter agitators will be more suitable. 1Various types of agitators are used for mixing and mingle as well as to promote heat transfer in vessels. The correlations used to estimate the heat transfer coefficient to the vessel wall. 2For agitated vesselsWherehv = heat transfer coefficient to vessel wall or coil, Wm-2-1D = agitator diameter, mN = agitator, speed, rps (revolutions per second) = liquid density, kg/m3kf = liquid thermal conductivity, Wm-1-1Cp = liquid specific heat capacity, J Kg-1-1 = liquid viscosity, Nm-2s.The values of constant C and the indices a, b and c depend on the type of agitator the use of baffles, and whether the transfer is to the vessel wall or to coils. Some typical correlations are given below 2Flat blade disc turbine, baffled or unbaffled vessel, transfer to vessel wall, Re cdFlat blade disc turbine, baffled vessel, transfer to vessel wall, Re 400Overall heat transfer coefficientMost utility and process fluid will foul the heat transfer surfaces in an exchanger to a greater or lesser extent. The deposited material will normally have a comparatively low thermal conductivity and will reduce the overall coefficient.Fouling factors usually are considered in determining the Overall heat transfer coefficient U. The overall heat transfer coefficient is calculated in this wayWhere a nd s are the heat transfer coefficients for the process and utility side respectively. On the utility side, fouling resistance 1/f can be found from local experience or from Kern (1950). 1Heat transfer utility fluidSyltherm 800 is a silicone heat transfer fluid. It is a highly stable, long-lasting silicone fluid designed for high temperature liquid phase operation. It exhibits low potential for fouling and can often repose in service for 10 years or more. The recommended using temperature range is. 15CrystallizationCrystallization occurs with generating a sufficient level of supersaturation. The method of generation of supersaturation is to provide heat transfer, which is used in cooling and evaporative crystallization processes. There are two essential steps for crystallization nucleation and crystal growth.The problems of scale-up in crystallization process can be classified into induced, hydrodynamically induced, and mixes. For prototype, attrition, breakage, and agglomeration are related to solution mixing and are investigated from the hydrodynamic point of view. On the other hand, ancillary nucleation is caused by increased temperature gradient within the solution together with seed particles generated by attrition or fluid shear and can be considered as an example where the thermal and hydrodynamic effects are mixed. To improve the hydrodynamics deterioration during the scale-up, impeller type, agitation power, and baffle or draft tube design2,8,9 can be circumscribed or newly designed as required. The thermal aspect improvement is performed by the heat transfer enhancement, but the remedies are limited because the heat transfer area to volume ratio decreases inevitably during the scale-up unless other techniques such as vacuum or evaporative crystallization is introduced.MethodologyCalculation of time to heat or cool a fixed amount of liquid intimate a batch reactor usually assume the process and utility heat capacity and the overall heat transfer c oefficient to be constant throughout the calculations.Equations (liquid in jacket) heat input to reactor at T = heat loss by utility liquid with inlet temperature T1 and outlet temperature T2Rearrange the equation to solve unknown jacket outlet temperature T2The rate of temperature change of the liquid inside the vessel is given bySolving the above two equations to get process temperature as a function of timeFinally, solving for time t where T = TfConclusion

Affirmative Action Essay -- essays research papers

Affirmative Action is any(prenominal) effort taken to spread opportunity for women or racial, ethnic and national origin minorities by using membership in those groups that have been subject to discrimination as a consideration. The ordinal Amendment states that no person in the United States shall, on the ground of race, color, or national origin, be excluded from participation in, be denied the benefits of, or be subjected to discrimination nether any program or activity receiving Federal financial assistance. As a result, Affirmative action is not consistent with the Fourteenth Amendment. In this essay, I will first discuss the violation of Affirmative Action against the Fourteenth Amendment. Second, how Affirmative Action helps one group of people while leaving come to the fore the other groups of people.Affirmative Action has occurred in several cases throughout the Ameri quite a littles history and the case that I will be referring to is Regents of the University of Califo rnia v. Bakke. This case presents a gainsay to the special admissions program of the Medical School of the University of California at Davis, which is designed to assure the admission of a specified number of students from certain minority groups (253). In 1973 and 1974, Allan Bakke, a white male, who employ twice to the Medical School of the University of California at Davis, was rejected even though his grade point average and MCAT score were higher than most of the applicants. With the fact that applicants that were admitted with the special admissions program had lower scores, Bakke alleged that the Medical Schools special admissions program operated to exclude him from the school on the basis of his race (258). This, he stated, violates his rights under the Equal Protection Clause of the Fourteenth Amendment. The Equal Protection Clause states that No State shalldeny to any person within its jurisdiction the equal protection of the laws. The guarantee of equal protection can not mean one thing when applied to one individual and something else when applied to a person of another color. If both are not accorded the same protection, then it is not equal (260). If everybody is guaranteed the same protection under the Constitution, then no one should be treated differently at the University. Hence, Affirmative Action violates the Equal Protection Clause of the Fourteenth Amendmen... ...t wrong doings then this would baksheesh to reverse discrimination. Even though Affirmative Action was created to help the less fortunate people to have a chance to succeed in the society, it however separates one certain groups from another thus giving one certain groups more opportunity to succeed and leaving the other groups behind. Because of the special program in the Medical School of the University of California at Davis, Bakke was rejected because of his race. This decision made by the University is discrimination. Therefore, Affirmative Action violates the Equal Pr otection Clause of the Fourteenth Amendment.In conclusion, the existent of Affirmative Action is not consistent with the Fourteenth Amendment. I strongly disagree on having Affirmative Action even though it can help the less fortunate people but also at the same time discriminate the others. It all started with the discrimination during the earlier years and presently it is the time to fix the wrong. Having a diverse college cause to learn different things about the world, you need different people with different opinion or perspective. (President of Princeton).