M3A1 PART B Essay Example | Topics and Well Written Essays - 500 words

M3A1 PART B - Essay Example Improve the communication patterns of the company: Communication is one of the fundamental requirements for any company to succeed. Unlike in GM, where the communication channels involved long rigorous procedures that discouraged the employees (Kurtz & Boone, 2011). The communication channels between the employees and the senior management should be open and reliable to enable the employees have a feel that the company acknowledges their views and ideas. Therefore, their productivity would improve as they forward their challenges to the management (Huq, 2010). Enhance teamwork within the company: Teamwork enables the employees have a better understanding of each other and promotes cordial relations within the working environment (Kurtz & Boone, 2011). By so doing, the workers feel comfortable while at work and this enhances their overall productivity due to the existence of good understanding and sharing of ideas. Sharing ideas is important since the workers can come up with an idea that could prove to be the turn-around moment for the company like a new invention (Moorhead & Griffin, 2011). Creating a sense of responsibility among the employees: The management ought to let the employee’s opportunities to demonstrate their levels of responsibility by making them in charge. This may involve letting them have total control over an asset and monitoring its usage from a vantage point (Lashley, 2012). This makes them have the idea that they are trusted in the company hence they form a sense of responsibility and consequently carry out their works diligently. Moreover, they can sum up courage and make viable decisions in the absence of the company managers (Huq, 2010). Involving the employees in the decision making process of the company: When employees get involved in the decision making processes of a company, they are instilled with a sense of belonging and they get a mental set of associating

Free

Freedom Riders Essay Important events in the Civil Rights Movement that occurred between 1942 and 1961, like an article that was written in the Washington Post (may 16 1961 ), and the James Zwerg incident and another things that happened were things like sits in (or lunch ins) boycotts against public transportation and , several peaceful protests. The freedom riders were peaceful protestors, Most of the events that occurred where in the south where there was still a lot of discrimination, inequality and segregation. So when the freedom riders were created people thought they were instigators because the freedom riders were trying to change the way the people in the south were living. A lot of events occurred during the time frame 1942 to 1961, and most of them showed how they were peaceful protestors The Freedom riders were not instigators of peace , they were just people fighting for what believe was right the freedom Riders were taking a stand, and were sought out as instigators of violence because they were changing the way people used to live. An editorial article in washington post on May 16 talks about how Alabama calls itself the â€Å"heart of dixie† which is a saying for places that so kindness and hospitality, the writer for this article is saying how can Alabama have the title of â€Å"heart of Dixie† when it is not fulfilling the name it has been given. The writer goes on to say that â€Å"The freedom riders engaged in no disorderly conduct and did nothing to provoke violence-save to exercise a constitutional right. †, the writer is saying that the Freedom Riders have not done anything wrong and have not provoked violence intensensionally. More evidence showing that the Freedom Riders were not instigators of violence is a statement made to the Department of Justice by Robert F. Kennedy on May 24, 1961 saying that other than the â€Å"Freedom Riders there were people seeking their own goals like curiosity seekers and publicity seekers. those people would act like Freedom Riders but have their own goal in mind and that is what caused the Freedom Riders to be seen as instigators of violence, when in fact they were peaceful protestors. The ‘ Freedom Riders† were peaceful protesters and in the transcript of an interview of a Freedom Rider Arrested in Jackson,Mississippi you will see how there were peaceful and how they were treated wrong. This Freedom Rider talks about how when blacks were coming from down from the north to south they were greatly harassed. When this Freedom Rider was being registered into the Hinds County Penitentiary one of the guards hold him said â€Å" One thing you got to remember is while you’re here, this is Mississippi and if one of my guards says anything to you, you answer ‘yes, sir, no,sir. do you understand,† the Freedom Rider could have said something back to the to guard and stood up for himself but he did not he kept quiet and peaceful showing he was not an instigator or provoker of violence. More evidence can be found in a the Beloit Magazine written in spring of 1989 . in this magazine there is an article about one of the Freedom Ride’s for Ja mes Zwerg. The article takes about how he was assaulted, beaten near death. Zwerg was attack by multiple men and was given no prompt medical attention, He was unconscious in Montgomery Hospital for two and a half days, James Zwerg goes on to say that he would have probably been dead if someone did not interfere and protect him. This shows that the Freedom Riders were peaceful protesters because he could have fought back and had a fight chance , but he chose not to showing that they were peace Some may say that the Freedom Riders were not peaceful protesters , may say that rather the Freedom Riders were Instigators Of violence instead. The Freedom Riders knew what they were getting into , when they tried to change the ways of the people living in the south, and they should have expected to receive discrimination and harassment. In the New york Times ( a Newspaper) there was an article entitled eyes on the prize written on June, 4th 1961, there was an article that basically says that the Freedom Riders have made began to provoke violence, and should stop because they have made their point but, that is invalid because in the whole picture the Freedom Riders ere Peaceful protesters, the Freedom Riders did not finish making their point , yes they knew that the journey of finding peace would be hard they had to make a change. Thats why the Freedom Riders were peaceful protesters. The Freedom Riders were on a journey of finding peaceful in America , and there were a lot of incidents, but for them the incidents were worth it. The Freedom Riders were peaceful protesters because there were so many opportunities that they co uld have retaliated but they chose not to , rather the Freedom Riders choose to keep the peace to the best of their abilities, and that is why they were peaceful protestors.

Future Of Globalisation And Its Impact Economics Essay

Future Of Globalisation And Its Impact Economics Essay It is a known fact in the modern world that globalisation has become the main ingredient for the success of developing countries and their businesses. Globalization became a major worldwide force to reckon with since the end of the cold war in the 90s and the disintegration of the Soviet Union. Countries opened their boundaries to marketplace financial system making business increasingly international. A procedure of structural modification urged through the affects and studies of the World Bank and other global firms was born in numerous developing nations. Moreover, globalisation has opened up fresh chances for growing countries. It has provided better entrance to urbanized state marketplaces and technology which in turn guarantees enhanced efficiency and advanced living status (Lim and Lim, 2007). On the other hand, there are arguments that state globalisation has given unwanted confronts such as rising imbalance all over the world, instability in the monetary market and ecologica l worsening. A different unenthusiastic feature of globalisation is that an immense mainstream of growing nations stay separated from the procedure. Till the 90s, countries like India were quite opposed to the idea of globalisation. The phenomenon of globalisation was opened to the Indian economy through the introduction of the New Economic policy in 1991. It was the initiation of this policy that resulted in the transformation of the Indian economy to open up to liberalisation of business and broadening of investment opportunities. Since then the world has seen gradual decrease to the obstacles and acceleration in the rise of globalisation. In this particular topic review, we try and concentrate on the impact of globalization on countries, businesses and public sector. On the basis of my findings from relevant literature, I will try to comprehend the concept of globalization and its future. Globalization: Globalization can be explained as a continuing procedure through which local economies, cultures, and traditions have been incorporated by a world-spanning system of interaction and implementation. The word is many a time employed to purposely refer to the internalisation of economy. It can also signify the incorporation of nationwide economies into the worldwide financial system by business flows of capital, FDI, immigration, and extend of skill. Though, globalization is typically documented as being forced through an amalgamation of economic, political, sociocultural, technical, and organic issues. The word may furthermore submit to the intercontinental movement of thoughts, tongues, and otherwise famous culture by acculturation (Lim and Lim, 2007). Though the exact meaning of globalisation remains elusive, some interpretations are universally acceptable. Lim and Lim (2007): say that the procedure of globalisation not just comprises beginning of business world widely, growth of higher sense of interaction, internationalization of fiscal marketplaces, increasing significance of multinational corporations, population relocations and further normally amplified mobility of people, capital, products, information and concepts other than moreover pollution, illnesses and infections. Globalization Impact across Countries: Significantly, the growth of India and China is a just element of a bigger picture which exposes extremely rough allocation of the advantages of internationalization between nations. The developed nations, with their powerful primary economic stand, profusion of ability and capital, and technical guidance, were comfortably situated to increase considerable advantages from rising internationalization of the world economy. Growing worldwide marketplaces for products and facilities offer fresh stores for their exports. Whereas, the appearance of worldwide manufacturing methods and liberalized investment regulations produced fresh chances for their multinational enterprises, rising their worldwide operations and authority of marketplace (Cetinic and Goran, 2008),. Likewise, the development of worldwide fiscal marketplaces offered developed nations chances for speculations with advanced incomes in rising marketplaces. As well as, their technical control, jointly with the intensification o f global regulations on IPRs by the World Trade Organization, raised their incomes from licensing fees and royalties. Though, these advantages were partially counteracted through internal issues of alteration that generated fatalities for several employees. But one cannot deny the fact that another cluster that gathered important advantages was the alternative rising nations that have been extremely victorious in mounting their exports and in magnetizing great inflows of foreign direct investment. Chiefly, among the benefactors have been the unique NIEs of North Asia that have currently congregated on developed state revenue heights and financial systems. Several further Asian middle-income states, the Europe succession nations, and Latin American nations for example Chile and Mexico moreover seem to be on path to accomplish this (Daianu and Daniel, 2008). Globalization Impact on Indian Economy: There are several insinuations of globalization for a state economy. Globalization has strengthened interdependence and rivalry among countries in the globe marketplace. These financial reorganizations have received the subsequent important advantages: India had received positive impact through globalization on the whole development rate of the market. This is a chief development considering that the development rate of India in the 1980s was extremely little at 4 per cent and Gross Domestic Product raise in nations such as Korea, Mexico, Brazil, and Indonesia was in excess of double of that of India. However Indias standard yearly increase rate was approximately twice in the 80s to 6.3 per cent, still it was inferior to the development rate in Indonesia, Korea and China. The lift up in Gross Domestic Product development has resulted in a respectable transformation in the worldwide position of India (Daianu and Daniel, 2008). Therefore, the place of India in the worldwide economy had enhanced from the ninth position in 1992 to fifth position in 2002; when Gross Domestic Product was estimated on a buying power equality foundation. Throughout 1990-91, due to Raos( then Prime Minister of India) modifications plan, the Indian market developed through 0.11 per cent simply, although the Gross Domestic Product boosted up to 6.2 per cent in 1993-94, and 7.1 per cent 1994-95. A development rate of over 9 per cent was an accomplishment for the Indian economy by the year 2006-07. Increase in the Gross Domestic Product development rate may be perceived as sign of good things to come in the future (Cetinic and Goran, 2008). Uncertainty in Europe due to Rising Phenomena of Globalization: Globalization is a happening; you cannot fight it or stop it. It is a predictable procedure which can be regulated and adapted. Due to globalisation local skilled labour employment rate was decreasing in almost all over the globe. This resulted in amalgamation of societies that had earlier been totally divided from one another. It was as if they were fighting a common enemy. The EU sceptics were of the view that globalisation would lead to labour exploitation and local unemployment rather than growth for the respective nations. Most of Western Europe believed that availability of jobs would result in mass immigration of foreign workers. The fact that they would be available on the cheap would threaten local citizens. Those that opposed internationalization were unified in their belief. Several were opposing it because they were convinced that MNCs were basically evil. These countries formed the basis of the worldwide anti-capitalist faction. The primary concern was to defend home job s in the western region, although this myopic hypothesis left local employees unable to compete and advance themselves. Basically, this crippled the globe with dishonest jobs, with no honest earnings and with no honest chances (Bartlett and William, 2007). As a result Central banks were at a failure. As assets soared all over the globe at a continuous pace, nations would locate themselves with a huge equilibrium of extra expenses and shortages. Policy makers found themselves in a position where imaginative resource flows were in risk of turning into a chief source of unsteadiness. The equity fizz that was considered ingenuity at the start of the innovative millennium was nearing boiling point, as plan makers were scratching their heads in the delusion that economies might carry on to develop no issue how lofty the stage of debt of private sector (Bartlett and William, 2007). Globalization Impact on Australian Economy: Business plans of Australia, since the mid 1990s, have been rapidly increased to start home businesses to cater to the worldwide marketplace. The main area of concentration of structural reform has been to focus the private region in Australia to further rivalry from equally local and worldwide resources (Gligorov and Vladimir, 2007). Australia has usually had elevated stages of security in the 1960s in regions like fabrics, footwear and clothing and vehicle. By the beginning of 80s the successful fading of security in the TCF businesses was in surplus of 190 per cent and 56.2 per cent for traveller motor cars. Although, several people would argue that cutting security will decrease service. It is a proven fact that several businesses that were greatly defended throughout the 1980s and 1990s still face reduction of service and were unable to establish themselves in export marketplaces. Yearly Growth in Exports, Each Sector, 1998-99 to 2008-09. Sector % Manufacturing 15.6 Services 9.9 Minerals and Fuels 6.8 Rural 4.8 (Source: Australian Bureau of Statistics, (2008), Australian National Accounts, 5206.0.) Globalisation Impact on Financial Markets: Over 52 per cent of the every day foreign exchange income experiences changes and alternatives. This enlargement in temporary fund shifts and hedging has augmented instability of exchange rate. The changes in the dollar of Australia in February 2002 appropriately reveal this. The declaration of a 1.1 per cent decrease in interest rate through the United States Federal Reserve direct to a plunge in the dollar of Australia through approximately 2.30 per cent within 22 hours (Kim and Kim, 2008). Usually, a decrease in interest rates must have raised the dollar of Australia other than foreign exchange dealers think that the decrease in rates of interest would raise returns in the United States, in the near prospect, therefore would raise the value of dollar in United States. But instantly after the next 48 hours the dollar of Australia had increased 4%. At this point dealers decided that the 1.2% rate decline could not be ample to stop a slump in the financial system of United States. Th ese indecisions and conjectures have raised the instability in the prices and therefore the proper forecasting of these variations is essential (Kim and Kim, 2008). FDI Inflows distribution among developing countries, Total for 2000s (in per cent) (Source: Kovac, Oskar (2008), FDI flows among developing countries and opportunities with Globalization, Paper prepared for the AAASS Conference in Boca Raton, Florida, November) A Brief Comparison among Developing Countries: In the case of global trade The share of India of exports of merchandise to world raised from .06 per cent to .08 per cent in the previous 2 years. In comparison, in the same period of time Chinas share has tripled to approximately 3.9 per cent The share of India in the worldwide business is same to that of the Philippines but the market is 5 times lesser according to International Monetary Fund approximations. In the past periods foreign direct investment streams into India have a standard of approximately 0.6 per cent of Gross Domestic Product against 4 per cent of Brazil and 6.1 per cent for China. Foreign direct investment flows to China currently surpasses United States USD 55 billion per annum. In Indias case it is USD 5bn. (Hunter, 2008) Reasons behind fast growth of global trade: Development in worldwide interactions Fast development of the Asian Giants and emerging economies like India and China Improved status of living Control to market systems in Eastern Europe liberalization and Personalization of nationwide economies Deregulation of international resources economies Liberalization of business assisted through WTO, development and extension of the European Union Dip in transportation rates (Ronkainen, 2008) Businesses affected by the Globalization: Cross continent or border trades in the age of globalization is not considered risky or expensive work as earlier. In modern times, to stay in the market; aggression and assertiveness is the sure shot to success. Initiation of international trade would expose the entrepreneur to global dimensions and an understanding of the macro nature of todays market place. In contrast, if a company does not intend to be global and does not expose itself to global marketplace, it is unknowingly harming itself through lack of consumer demands which are so essential in modern business. It is devoid of important feedback which would have provided by the international customer. The business world today is a consumer driven market and competition is fierce. In these times time of globalization whoever caters first to the consumers survives and improves its long term prospects. With raise in customers insists and destruction of worldwide marketplace the global trade is anticipated to help numerous marke tplaces in a satisfactory mode (Kretschmer and Hansjorg, 2008). Unseen and gradual shifting of financial changes in the current business scenario of the world might eventually damage trade. Investigations might cite that internationalization of globe trade has led to petroleum price problems, dip in share marketplaces, housing catastrophes, limited availability of assets, and on the whole a sense of constant survival like never before. With some unwanted characteristics in world market due to internalisation, traditional financial theory suggests that the interest rate these days bear resemblance to that of 1990. But these are just apprehension rather than facts with no proper evidence to back it up. The modern marketplace is the result of a international financial system which is performing the job of an easing aspect is a proven fact with all the data of developed and developing countries. It has been projected that by 2014 the mounting markets will report for 52 per cent of world Gross Domestic Product (Lopandic and Dusko, 2008). Globalization Modern success stories Starting of closed market systems: Several successful increasing markets have been engaged in systematic reform of essential society standards which have gone unnoticed in the urbanized countries. The aspects which cause development and financial combination integrate possessions freedoms, legal process, published principle, personalization of state owned organizations, elimination of assets administration, and liberalization of standards connected FDI (Simic and Predrag, 2008). Business need: All multinationals are aware of the ethic that development in the fiscal position for the continuation of international organizations is dependent upon the services provided to the employees. Nowadays institutions are concentrating on better communications growth utilities, Interactions, and well-provided transport facility. These initiations has progressively enhanced in comparison to what was a few years ago as a result of international standards. Increasing economies: Over the last decades India and China has observed a 10 per cent and 8 per cent of yearly development correspondingly. Markets currently typify younger society, growing number of educated and skilled people, rising middle income group populations, inspiring profits and development (Simic and Predrag, 2008). Measures responsible for the development of multinational corporations: Increases the life cycles of product Economic growth through globalization Initiatives are taken for lessening manufacturing costs Maintains a controlled production by cheap employment Deregulation of assets marketplaces Reduction in transport costs Exploration of rising marketplaces Prevention of excise and non excise obstructions Endorses vertical merger (Schott, 2008) Globalization is extremely significant to every executive nowadays, particularly those leading Information Systems plan in a business. This idea is particularly significant nowadays where they discover their selves challenging with industries or doing trade within the globe. According to Kretschmer and Hansjorg (2008), though several big corporations have internationalized for many past years, the Web, in excess of several further incident, has facilitated the smallest corporation to have a worldwide existence. The supports of the mobile devices and internet have raised the bar of internationalisation to new height irrespective of the fact that it is controlled by a man or machine. Worldwide delivery systems and Outsourcing, receive the benefits of the technology that is accessible to overcome the gaps among industries, their customers, providers, consumers and workers. Globalization gives new opportunities: Globalization is an event that has hastened in current periods, calling for further speedy response from undersized nations, several of which have restricted sources and capability to take action. Therefore, globalization carries chances in addition to challenges for small nations. So as to obtain benefits of such a process, these nations will have to assume what many have explained as a planned worldwide relocation of their economies (Watts, 2008). Policy Development by Public and Private Sector for Exploring New Opportunities: Measures on top of plan fronts and the skill to distinguish transforms, to take on and acclimatize to fresh technology, and to restructure quickly will decide the capability of the industrious segment in small nations to take action to the latest chances. Governments, organizations, and human beings should obtain familiar to a need of durability. Cash facilities and employ of IT and electronic commerce show two instances of the type of innovative chances on offer to small nations in the latest worldwide market. Previous parts of the mission team account, on the changeover to a novel worldwide business atmosphere and making capability, embark the type of home plans and outside help that will place small nations to receive benefits of these chances. The chances of manufacture of products and services in developed countries are based on their organizations capability to look for planned business unions. Corporations have to be supple, receptive, aggressive, pioneering, competent, and consumer-focused. The disintegration of global production procedures into divided phases in dissimilar nations and planned business unions has made it promising for systems of small organizations to defeat the restrictions of dimension and fight successfully against big companies. (Lopandic and Dusko, 2008) Conclusion: Globalization as a phenomenon is a very complex one. We have seen instances where developed nations might face a situation of stagnation, whereas some nations had have undergone financial catastrophe and practiced economic retrogression due to internalisation (Schott, 2008). Furthermore, we cannot deny the surprising emergence of upcoming powerhouses like China and India. They are proofs that global liberalization and competition enhances consumer price. It is safe to state that globalization has its benefits and ill effects. It impacts distinctive sectors, countries, businesses and sections in a dissimilar way. Even though developing countries might reap great rewards from it, uncontrolled and unregulated globalization may lead to economic turmoil. What we all agree upon is the fact that market economy in the hands of private enterprises and capitalists without proper supervision might lead to difficult situations reminiscent of neocolonialism. Essential steps should be taken at a n ational and international level to neutralize the harmful effects and to achieve the accolades of globalisation. Love it, hate it, the fact remain that globalization is here to stay. (2008, Cherunilam) The future of globalisation lies in these very handsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦the future of globalisation lies with us. It is people who are the objects of globalization and at the same time its subjects. What also follows logically from this is that globalization is not a law of nature, but rather a process set in train by people.

PATRIOT ACT :: essays research papers

1. Shannon, McCaffrey (2004, May 23). New laws to combat terrorism are working their way through Congress. Knight Ridder tribune Washington Bereau (D.C.) The Justice Department wants to find a way to expand its anti-terrorism powers by adding other methods such as a FBI subpoena power. Some may say that the changes in the bills are of the most significant since Congress passed the Patriot Act after the September 11, 2001, terror attacks. Some of the actions that were taken place have been recycled from a controversial Justice Department draft of a bill, called "Patriot II," which was discarded after details of its provisions were given to the media. Daniel Bryant, the assistant attorney general for legal policy, said the Patriot Act has helped law enforcement detect and disrupt terrorist plots. "But while Congress and the administration working together have made significant strides in improving the department's capacity to gather the intelligence necessary to prevent terrorist attacks, there is still more that needs to be done," Bryant told lawmakers at a May 18 hearing. Critics do not think giving law enforcement officials more power, complaining that there is not enough information has been made available about how the Justice Department is using the tools in the Patriot Act. There giving reasons why the patriot Act is being force and people complaining and telling why it not right to I am using this to show that the Partiot Act will help enforce certain rules and regulations that the government do not pay attention to. This article also talks about a new way to expand anti- terrorism powers by adding other methods. 2. Pike, George H. (2004, June 20) A Safer USA Patriot Act. Information Today. This article offers facts about the U.S. Patriot Act, which was ratified following the terrorist attacks in the country on September 11, 2001. It restructured several existing laws involving intelligence gathering, criminal law and procedure, and immigration practices. Though passed nearly unanimously by both houses of Congress, the act was controversial, particularly within the library and information communities in the U.S. The major initiatives of the Patriot Act is as follows: first, it expanded the type of information that could be obtained by

Indian Cuisne :: India Food

India which is also called 'The Republic Of India', is a very large country in South Asia. By size is it the 7th largest country in the world. It also the 2nd most populated democratic country in the world. It is nearly surrounded by water but connected at the north end of the country the the rest of Asia. On it's south is the Indian Ocean. On the west, the Arabian Sea and on the east the Bay Of Bengal. It is connected to countries such as China, Nepal and Pakistan which also have had an affect on India's cuisine. India is also subdivided into 28 States and 7 Union Territories which each have different variations of Indian cuisine . Bhapa This technique is simply steaming, usually in banana leaves or in foil. This is used in Eastern India and other parts of India for Fish and Vegetables. Bhunao/Kasha This is the process of cooking mainly rich meat dishes in a onion spice base on low heat stirring frequently for a very long time. Bagar/Chowk Or Sambara This is the process of tempering foods with the final addition of spices and ghee. It is used for most lentil dishes. Dum-Pukth This is cooking in a sealed steam pot, this method is typical of the cooking of Lucknow and is used for rice dishes such as Biryanis and Pillaus. Talna This is the term for frying both deep and shallow. Tikkis and Kababs are cooked this way. Sekhna Is the process of pan roasting for nuts and griddle breads. Garam Masal Garam Masala is a term for a mixture of spices used in Indian cooking. There are many commercial brands are available, but keen cooks can grind and blend their own. This ensures freshness and means you have control over the quality and quantities of the individual spices. There is no official recipe for Garam Masala, but many Indian families have their own variety. Common ingerdients are Nutmeg, Cumin seeds, toasted Black peppercorns, Whole cloves, Cinnamon sticks, Black or green cardamom. Cumin Cumin from Western Asia, where it has been harvested since Biblical times. People cook with the fruits of the plant, which are usually called the seeds. Cumin is a very weak spice often used in highly spiced cuisines, especially Mexican and Indian. Ginger Ginger is used a lot as a cooking ingredient or spice in Asian cuisine. It is also used in many western dishes such as Gingerbread Men, Ginger Beer and Ginger Snaps.

Gangnam Style Is a Part of Pop Culture Essay

In the baby boomer generation, That Thing You Do, a single released by The Wonders, fascinated people for a long time. Today, majority of people are interested in Harlem Shake, the very short clips that were uploaded on YouTube by some undefined performers. Last year, 2012 was the year of excitement and entertainment. In every part of the world, Gangnan Style, a single released by a Korean singer called PSY, has turned people to share the common interest in the funny dance moves with the catchy beats. Gangnam Style is a recent popular culture that turns people on in the world. This essay will first illustrate the background of this world phenomenon and then extent to explain why it becomes popular culture. To begin with, Gangnam Style is combination of the fancy dance move and a song that is sung in Korean language. It is sung and danced by Park Jae-sang, who is better known by his stage name, PSY. PSY is a 35-year-old Korean artist, who has been working in music industry since 1999. In July 2012, PSY released his sixth album called PSY 6 (Six Rules) Part 1, which Gangnam Style was included inside this album. No later than a month, Gangnam Style became the most viewed video on YouTube due to the unique dance move that has been entertaining people around the world. The reputation of this pop culture did not stop increasing. In December 2012, it became the first ever video that reached 1 billion views on YouTube. Even though it is sung in Korean, but nobody cares about the meaning of it. In other words, people have been into the dance moves with the catchy beats and careless about the lyrics. In addition, Gangnam Style has influenced on many aspects worldwide such as television; sports; parodies; flash mobs, famous people and technology. For instance, there have been more many flash mobs of ethnic groups over the world. In fact, the first flash mob took place in one of the shopping mall in Pasadena, California. Gangnam Style also gained very positive feeling from noticeable people such as Barak Obama, the President of the US and Jim Yong Kim, the President of the World Bank. However, many people wondered why is the part of popular culture. It is important to note that one thing can become popular culture unless it has 4 characteristics: association with commercial products, development from a local to a global level, accessibility and constantly changing or volving. For one thing, Gangnam Style is considered as a treasure for the businesspeople all over the world due to its popularity. For instance, the famous Korean music company, YG entertainment has sold about 100 thousands of the Gangnam Style records nationally. After it became the most viewed video, PSY earned around $1 million from his YouTube revenue share. Moreover, Apple made Gangnam Style to be available in Itune for the Apple ‘s users to download for a fee of $1. 29. Most important thing is that businesspeople have made a lot of money from selling the concert admission fee that they arranged in many parts of the world. Beside the music industry, some associated companies have made plenty of money from selling Gangnam Style clothes, cups, bags and cartoons. It is not a surprise that there are many dancing schools in the world that teach Gangnam Style dance move. Today, some companies have produced photo editor application that allows users to edit photo of PSY dancing Gangnam Style by replacing his head with their friends’ heads. After put things into consideration, Gangnam Style does have association with many global enterprises. In fact, PSY aimed to release Gangnam Style just to compete with other Kpop artists such as Girls Generation and BigBang. He did not expect this record could become what it is today. Miracle happened! Gangnam Style only took about 5 months to reach the global level. This is not just a record that entertains teenagers and adults but also fascinates middle aged and old aged people around the world. All kind of people cannot stand still when they hear the Gangnam Style music; in other words, they just feel like dancing along the music playback. People seem to feel the same type of enjoyment even if they belong to different cultures. In addition, Gangnam Style appeared on many famous TV shows such as Ellen Show in the US, Strictly Come Dancing Show in the UK and Who Will Become A Millionaire Show in India. There are many Gangnam Style dancing videoes or flash mobs that were uploaded onto YouTube by some ethnic groups in different countries. In December 2012, Gangnam Style made its way to become the number one hit in both Billboard and Itune chart passing over As Long As You Love Me by Justin Bieber. Surprisingly, Gangnam Style also became an international phrase. There are 90% of the world population know what this phrase means. Hence, Gangnam Style is known worldwide. Furthermore, Gangnam Style is extremely accessible compared to other popular culture in the 21st Century. YouTube, a world community that allows people to watch and upload the videos for free of charge, plays an important role in promoting Gangnam Style to be the world phenomenon. There are 1,507,623,962 people who have watched this video on YouTube. In fact, many teenagers and adults watched this video in order to learn the dancing moves of PSY. Additionally, Gangnam Style CD can be found in almost all music stores in the world except North Korea. They can also be bought online. Not onl6 does CD can be shopped online but also other Gangnam Style commercial products such as toys, shirts and bags. PSY has appeared on many world tours with his Gangnam Style single release in many countries such as the United State, the United Kingdom, Korea and French. For instance, to celebrate New Year Eve 2012, PSY was invited to sing and dance at Time Square in New York, The US. Well, it is the fact that people can find Gangnam Style everywhere. Finally, Gangnam Style has been developing to entertain people for all over the world. After Gangnam Style became a success in YouTube, many people started to turn Gangnam Style into an acoustic in order to delight the audiences. In February 2013, a group of the twin sisters called Jayesslee, uploaded their Gangnam Style acoustic version on YouTube. That video became the most viewed acoustic version of Gangnam Style. Until now, this video has 22,847,341 views. Equally important, PSY remixed his Gangnam Style release with many popular songs during his concerts last year. Many people translated and sang the Gangnam Style in their own languages; however, they kept the parts, which said â€Å"Oppa Gangnam Style† and â€Å"Hey Sexy Ladies† to remain original. Most of the time, people are not able to follow every dancing move in Gangnam Style video; therefore, they change some moves beside the equine dancing move to make it more easier to dance. In a consequence, people change the original Gangnam Style into something more interesting and exciting. In conclusion, Gangnam Style taught people an amazing today popular culture. Due to its unique dancing moves with the beats, it became the world phenomenon that fascinates almost every kind of people in the world. People cannot curl themselves from dancing along the music while it plays. After all considerations, we can be surely that Gangnam Style has 4 characteristics of pop culture. In other words, it is a real part of popular culture.

Alcoholic Beverage and Energy Drink Essay

The main objective of Hector Beverage Pvt ltd is to capture the market and positioned the brand in the mind of the customer. The main targeted customers are college students,sports person. Since the beverage segment is a diversified segment . The competition is high and there are many more supreme brands and it is difficult for a new brand to capture the market. ACKNOWLEDGEMENT No task whatever big or small can be completed without proper guidance and encouragement. It gives us a great pleasure to our deep sense of gratitude and reverence to every person who created a congenial atmosphere for successful completion of this project. In doing this project, I have been extremely privileged to receive support from a large number of knowledgeable people. I am deeply indebted to Mr Neeraj Kakkar (CEO), Mr James Paul Nattal (CFO), Mr Suhas Misra (COO), Miss Ujwala Mishra (HR EXECUTIVE ) Mr Gaurav Sharma (Area manager) for giving me the opportunity to undergo my project in their esteemed organization and for giving their timely suggestions & valuable guidance. I would like to express our gratitude and profound thanks to Mr Pravat Shrivastsv (Senior coordinator), Miss Shilpa Puri (Faculty), International Management Center, New Delhi for his valuable sustained, guidance, invaluable suggestions and constant encouragement without which it would not have been possible for us to complete this project. TABLE OF CONTENTS Topic| Page no. | Cover page| | Title page| | Certificate| | Acknowledgement| | Preface| | List of figures| | List of Tables| | Executive Summary| 7| Introduction of Report| 9| Company Profile| 11| Literature Review| 18| Objectives| 19| Research Methodology| 20| Findings & AnalysisConclusion| 3435| Recommendations| 36| Limitations| 37| Biblography| 38| Annexture| 39| | | LISTS OF FIGURES: List of Figures| List of Tables| Page No| Figure 1:Pie graph for gender | Table 1| 22| Figure 2:Bar graph for coming across an energy drink| Table 2| 23| Figure3:Bar graph for regular curstomer| Table 3| 24| Figure4: Bar chart for tasting energy drink| Table 4| 25| Figure 5: Bar chart for tasting Tzinga| Table 5| 26| Figure 6: Bar chart for new awareness about Tzinga| Table 6| 27| Figure7: Bar chart for rating Tzinga flaviur| Table 7| 28| Figure8: Bar chart for tzinga providing advantage| Table 8| 29| Figure9: Bar chart of tzinga in any other flavour| Table 9| 30| Figure10:Bar chart for rating Tzinga accordance to price| Table 10| 31| Figure 11:Bar chart for comparision of Tzinga to other drinks| Table11| 32| | | |. | | | EXECUTIVE SUMMARY Hector Beverages brings new experience to the Indian consumer. The company have used some natuaral herbs which is good for human health that emerges from scientific observation/ analysis of nature and creates tasty beverages, associating with leading companies and personalities. Cases in point is the first launch:Tzinga, lemon and mint flavor with natural herbs Gaurana and Zingsing. This product has a delicious taste of lemon mint with natural herbs Isolate with . Natural herbs are used to susstitute the amount of caffeine which is injurious to health . Its unique taste mekes it different than any other energy drink. And it has low amount of calories lowest calories. It is perfect for hard working days. They have these extremely meaningful products which are going to give them a competitive advantage over other products. INTRODUCTION The present world is fast moving world people are very busy and do not have time to take proper meal and consume mostly junk food which are high in calorie content and bad for health. it results in many different problem. Due to high intake of junk foods and low consumption of high nutrient value food people are suffering from more and more alments. in order to stay healthy and fit ,people should take proper nutritional content food. So Hector Beverage have launched new energy drink which has completely new flavor like lemon and mint which is completely drink from other enrgy drink. Hector is mainly targeting college students and office employees. So Hector is conducting many promotional activities to create an awareness So the main objective of Hector Beverage is to Create brand awareness for Tzinga. INTRODUCTION OF PROJECT Beverage industry is one of the fast growing industries in India . it can be divided into two sections i. e. carbonated and non-carbonated. the carbonated drinks that can be further classified into cola, lemon orange, mango and apple segments. Marketing includes all the activities like promotion, distribution, advertising etc. To fulfill all the segments of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essentials to theoretical knowledge with practical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and product quality for achieving their ultimate goal. Beverages can be classified into 2 types ALCHOHOLIC BEVERAGE An alcoholic beverage is a drink containingethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers wines, and spirits. Alcohol is a psychoactive drug that has a depressanteffect. A high blood alcohol content is usually considered to be legal drunkenness because it reduces attentionand slows reaction speed. Alcohol can be addictive, and the state of addictionto alcohol is known as alcoholism. The production and consumption of alcohol occurs in most cultures of the world, from hunter-gatherer peoples to nation-states. Alcoholic beverages are often an important part of social events in these cultures. In many cultures, drinkingplays a significant role in social interaction — mainly because of alcohol’s neurological effects. NONALCHOLIC BEVERAGE A non-alcoholic beverage is a beveragethat contains less than 0. 5% alcohol by volume. Non-alcoholic versions of somealcoholic beverages, such as non-alcoholic beer (â€Å"near beer†) and cocktails(â€Å"mocktails†), are widely available where alcoholic beverages are sold.alcoholic wine undergo an alcohol-removal process that may leave a small amount of alcohol. Because of this, some states have legal restrictions on non-alcoholic beer and wine. | ORGANIZATION PROFILE HECTOR BEVERAGES The beverage offerings in the developed world are so much better than those in the developing world. Beverages in the US and Europe are an important delivery mechanism for nutrients (macro, like protein and micro- vitamins and minerals) while in the developing countries they are little more than (as we have noted) sweetened fizzy water. Hector Beverage Pvt Ltd. is here to bridge the gap, to challenge the beverage majors and their attempts to maintain the status quo which they have been doing for all the years they have been in business. The beverage game is bound to change, for the better and Hector intends to be the people doing it Hector is a beverage company with a twist. Now that does not really mean that Hectors products have a dash of lemon (some of them, in the future mayindeed but that’s well besides the point). The twist is that Hectors beverages are meaningful. Hector beverages believes, and believe with a lot of intensity, that beverages have to be more than fizzy, sweetened/ flavored water. Worldwide beverages contribute a lot to the consumer’s health- delivering macro- nutrients (protein) and micro (vitamins and minerals) and there is no reason why that should not be the case in the developing world. Well, no reason apart from the fact that the beverage giants have a vested interest in sustaining the status quo as that keeps cost down. Hector beverages is the new kid on the block that aims to take on the beverage majors by offering real value to the consumer- thats it, so simple- just healthy, tasty drinks, no celebrities, no Santa Claus, no bells, no whistles. Hector associates itself with this story. As it is a very small player, new one also, in an industry which is so dominated by major players like Coke and Pepsi, it still believes that it will survive and win customers. Hector knows of what are the fundamental shortcomings of the existing beverage players- their inertia, and smugness and their commitment to status quo. So, Hector Beverages think that this Hector Vs Achilles will also be a contest of historic proportions, albeit with a significantly different outcome MISSION Hectors mission statement is as follows: 3 our mission is to serve people by Quality, Healthy and tasty protein drink. VISION Hectors vision is to capture Delhi and NCR market by providing quality, healthy and tasty protein drink at a suitable price to keep people healthy and fit. VALUES We thought about this and decided to have this section not because every company seems to have something reasonably rich to say on its values. We realized that this is the beginning of differentiation and our values to us are just some of the fundamental things that excite us. As some poet, forgotten cruelly by literature must have aptly noted: â€Å"with more self-serving nonsense we will not bore further thee but, instead, just spread out for your reading pleasure our values three†. 1. Audacity: For obvious reasons. a new business is anyway tough. The fact that we would be taking on the Beverage Behemoths makes it even more exciting. We love thinking big and are in it because we want to ask the big boys to â€Å"bring it on† 2. Rooting for the underdog: The underdog can’t but try harder. As the bona-fide underdog in the beverage market we have a vested interest in rooting for the underdog. 3. Integrity: All irreverence aside, we are committed to the greater common good and unwaveringly so. COMPANY HIGHLIGHTS The firm has started its operation to fulfill the need of the market segment that still have not been fulfilling properly. Hector Beverages brings healthy, tasty beverages to the Indian consumer. The company strives to bring the best for human health that emerges from scientific observation/ analysis of nature and creates tasty beverages,associatingwithleadingcompaniesandpersonalities. Cases in point are the first two launches: Frissia (TM) Chocolate Protein Drink and Frissia(TM) Vanilla Protein Drink. These products are a delicious blend of Soy Protein Isolate with natural identical chocolate or vanilla flavor for really busy people. Soy’s benefits for health are well recorded but a significant barrier to adoption has been its bitter after taste that we have taken care of in this blend. Its as good as any chocolate/ vanilla stuff that the consumer may consider. And, at the lowest calories/ gram of complete protein its perfect for work-days spent in meetings and working on laptops/ blackberries. Hector also brings about a genuinely new approach to market- dropping political correctness for an honest communication with consumers in all interactions. In short, we have these extremely meaningful products and are going to talk quite straight to our consumers. These are exciting times for Hector- do get in touch if you find all this interesting and want to be a part of Hector, in any capacity. Hector Beverages, a pioneer in the Indian Functional Beverages industry, recently announced the launch of their newest product – Tzinga Energy Drink. Tzinga is made with a powerful blend of ingredients to avoid those energy slumps we know all too well, and keep mind and body performing at their best. * Unlike existing energy drinks, Tzinga tastes great and is availalable for the very reasonable MRP of Rs 20. * Tzinga comes in a case with 12 pieces * Tzinga will be available at 2,000 stores around Delhi NCR starting April 7th, and is scheduled to launch in Bangalore by the end of April. INGREDIANTS * Tzinga consists of lemon and mint. * Also certain natural herbs like GUARANA and GYNSING (which are South American herbs) NUTRITIONAL INFORMATION(per 100ml): Water, sugar , lemon juice concentrate| 0. 75%| Caffeine| 0. 03%| Energy| 44kcal| Carbohydrate| 11g| Protein| 0g| Fat| 0g| 1. TARGET MARKET * Above 18 years * College students * Office employes * Sports person * Fitness freaks person RECOMMENDATIONS * Not applicable for Children below 18 * Also not applicable for pregnant women and lactating women * Not recommended for diabetic patients * Not more than 2 packs should be consumed in a day FOUNDER MEMBERS CEO PROFILE: Mr Neeraj Kakkar- His corporate career started after he completed his MBA from MDI, Gurgaon in 1998. He worked with Union Carbide and later Wipro before joining. Coke in 2001. He had an amazing run with Coke- the kind that becomes a part of Corporate Folklore, with the high point being his time in Bangalore when he seemed to have settled the much-touted Cola battle conclusively. In 2008, he headed to Wharton to do a second MBA and is now in the thick of the action as CEO of Hector Beverages Private Limited, India CFO PROFILE: Mr James Paul Nattal- James, Wharton alumni with Hector. After his Chemical Engineering from Brigham University, he worked with Dow Chemicals for six years and is what many call a packaging geek- so for him the form is the substance, the medium is the content. His packaging expertise ensures that when you buy our products, most of your money is not going to the packaging, as it does in the case of all other beverage companies. He is responsible for having created a number of food and beverage packaging concepts across the United States and Europe and heads the product development function for us. COO PROFILE: Mr Suhas Misra Suhas did his MBA from IIM Calcutta (Class of 2003) and joined Coke from campus. He had the kind of start that, again, Corporate Folklore, would describe as sensational- with astronomical growth rates being registered in rural Rajasthan. In 2005 he moved to Nokia, before, in 2006, starting ChannelPlay- India’s first integrated Sales Process Outsourcing company (www. channelplay. biz) and now is the COO of Hector Beverages Private Limited. Competators- Since the Beverage industry is a big diversified segment. There are many potential strong competators in this segment. Various beverage like milk, tea, coffee, beer, whisky, protein drink, energy drinks, soft drinks etc are all competitors for each other Tzinga with its unique flavor can create a niche in the market. Tzinga is the only energy drink which have used natural herbs. but the real competator of Tzinga is Red Bull . Redbull have been dominating the energy drink market since 6 yrs. To name a few potential competitors, the leading beverage manufacturing companies in India are Coca-cola, Pepsi-co, UB group, Hindustan Unilever Limited, Tata tea, Dabur foods, , Nestle India, Sula wines, CCD, LITERATURE REVIEW A traditional definition of a brand was: â€Å"the name, associated with one or more items in the product line, that is used to identify the source of character of the item(s)† (Kotler 2000, p.396). The American Marketing Association (AMA) definition of a brand is â€Å"a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors† (p. 404). Within this view, as Keller (2003a) says, â€Å"technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand† (p. 3). He recognizes, however, that brands today are much more than that. As can be seen, according to these definitions brands had a simple and clear functions identifiers. Before the shift in focus towards brands and the brand building process, brands were just another step in the whole process of marketing to sell products. â€Å"For a long time, the brand has been treated in an off- hand fashion as a part of the product† (Urde 1999, p. 119). Kotler (2000) mentions branding as â€Å"a major issue in product strategy† (p. 404). As the brand was only part of the product, the communication strategy worked towards exposing the brand and creating brand image. Aaker and Joachimsthaler (2000) mention that within the traditional branding model the goal was to build brand image ; a tactical element that drives short-term results. Kapferer (1997) mentioned that â€Å"the brand is a sign -therefore external- whose function is to disclose the hidden qualities of the product which are inaccessible to contact† (p. 28). The brand served to identify a product and to distinguish it from the competition. â€Å"The challenge today is to create a strong and distinctive image† (Kohli and Thakor 1997, p. 208). Concerning the brand management process as related to the function of a brand as an identifier, Aaker and Joachmisthaler (2000) discuss the traditional branding model where a brand management team was responsible for creating and coordinating the brand’s management program. In this situation, the brand manager was not high in the company’s hierarchy; his focus was the short-term financial results of single brands and single products in single markets. The basic objective was the coordination with the manufacturing and sales departments in order to solve any problem concerning sales and market share. With this strategy the responsibility of the brand was solely the concern of the marketing department (Davis 2002). In general, most companies thought that focusing on the latest and greatest advertising campaign meant focusing on the brand (Davis and Dunn 2002). The model itself was tactical and reactive rather than strategic and visionary (Aaker and Joachimsthaler 2000). The brand was always referred to as a series of tactics and never like strategy (Davis and Dunn 2002). OBJECTIVES * Maintaining positive, strong growth each year not withstanding seasonal sales pattern. * Achieve a comprehensive output in market penetration. * Increase customer satisfaction simultaneously. * A double to triple digit growth for the first five years. * Maintain a significant research and development budget to enhance future. * Product developments. * To take in fresh minds as interns and permanent recruits to lead the organization to a greater development path. RESEARCH METHODOLOGY Descriptive strategy is used since we have to collect the primary imformation from Tzinga customer. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study. Sample Design a). Sample Unit A business organization whether it is a mall, college canteen, shops is considered as one entity and would be considered as a 1 sample unit. b)Sample Size- A survey was conducted where sampling and sales were taking place. A sample size of 100 is taken. c)Sampling Technique- Sampling technique here used is non-probability simple random sampling. We considered it as area sampling since the research is focus onto a particular area. We will be using the NON – COMPARATIVE scaling technique and will be using the LIKERT scale in which 5options will be given ranging from strongly disagree to strongly agree. d)Sampling Area –. The area which was taken was South Delhi where I focused on shops and college. Data Collection a)Sources – Primary data collection method is used as data was collected directly from responded through questionnaire. questionaire were both open and closed . And ranking method is used to measure the degree of agreement and disagreement. b)Tools- Various statistical tools like pie-chart, is used to represent the data and interpret them DATA ANALYSIS Q1. . Gender a) Male b) Female | | Frequency| Percent| Valid| Male| 48| 60. 0| | Female| 32| 40. 0| | Total| 80| 100. 0| FIGURE 1 Analysis-This shows that male samples are more than female sample. Q2. Did you taste any energy drink before? (a) Yes (b) No Table 2Gender * Did you tatse Tzinga before? Crosstabulation| Count| | | Did you tatse Tzinga before? | Total| | | YES| NO| | Gender| Male| 23| 25| 48| | Female| 14| 18| 32| Total| 37| 43| 80| Figure 2 Analysis-This was a comparative study done between male and female. Out of total 48 samples of male 23 have tasted tzinga and 25 have not tasted it. also in the case of female out of 32 ,14 have tasted Tzinga and 18 have not tasted Tzinga. Q3. Where did you come across an energy drink? (a)Television (b)Newspaper (c)Magazine (d)Promotion event | Table 3|. | | Where did you come across an energy drink| Total| | | Television| Newspaper| Magazine| Promotional Event| | Gender| Male| 24| 3| 3| 18| 48| | Female| 19| 2| 0| 11| 32| Total| 43| 5| 3| 29| 80| Figure 3 Analysis-Again in the case of 48 respondent ,24 male responded have come to notice about energy drink through television,3 through newspaper,3magazine,18 through promotional event Q4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn Table 4Gender * Which energy drink do you taste Crosstabulation| Count| | | Which energy drink do you taste| Total| | | Red Bull| XXX| Cloud 9| Barn| |. Gender| Male| 24| 10| 8| 6| 48| | Female| 11| 9| 9| 3| 32| Total| 35| 19| 17| 9| 80| Figure 4 ANALYSIS Out of 48 males 24 have take Redbull,10xxx,8 clould9barn. And in the case of female side 11 have taken Red bull,9xxx9 clould 9 nad 3 barn. Q5. Are you a regular consumer of energy drink? (a)yes (b)no Table 5 Gender * Are you a regular consumer of energy drink? Crosstabulation| Count| | | Are you a regular consumer of energy drink? | Total| | | YES| NO| | Gender| Male| 16| 32| 48| | Female| 11| 21| 32| Total| 27| 53| 80| Figure 5 ANALYSIS Out of 48 males,16 are regular consumer of energy drink and 32 are not regular consumer. And in the case of female out of 32 ,11 are regular consumer and 21 are not regular consumer. Q6. Have you tasted tzinga, the new launch ever? (a)yes (b)no Table 6 Gender * Have you tasted Tzinga the new launch ever Crosstabulation| Count| | | Have you tasted Tzinga the new launch ever| Total| | | YES| NO| | Gender| Male| 17| 31| 48| | Female| 12| 20| 32| Total| 29| 51| 80| Figure 6 ANALYSIS Out of 48 responded 17 have tasted tzinga before and 31 have not heard about Tzinga. And out of 32 females 12 have tasted Tzinga before and 20 have not. Q7. When did you first hear about tzinga? (a)promotion (b)friend (c)salesman Table 7 Gender * When did you first hear about Tzinga Crosstabulation| Count| | | When did you first hear about Tzinga| Total| | | Promotion| Friend| Salesman| | Gender| Male| 30| 13| 5| 48| | Female| 18| 13| 1| 32| Total| 48| 26| 6| 80| Figure 7 ANALYSIS Out of 48 male responded,30 have heard about Tzinga thrugh promotion activities,13 through friend and 5 through salesmamAnd in the case of 32 female responded 18 have heard about Tzinga though promotion 13 through friend. Q8. How much would you rate the flavour of Tzinga? (a). Excellent (b). Good (c). Average (d). Poor (e). Very poor. Table 8Gender * How much do you rate the flavour of Tzinga Crosstabulation| | | | How much do you rate the flavour of Tzinga| Total| | | Excellent| Good| Average| | Gender| Male| 3| 32| 13| 48| | Female| 3| 23| 6| 32| Total| 6| 55| 19| 80| Figure 8 ANALYSIS Out of 48 male responded,3 of them think that the flavor of Tzinga is excellent ,and 32 of them rate Tzinga as good ,and 13 of them average. In the case of female responded 6 of them think that it is excellenet ,23 are good and 6 average. 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes –How well? (a) Excellent (b) Good (c) Average | | Table 9| | | | would you say the design of the product catch the eye of the customer| Total| | | Excellent| Good| Average| | Gender| Male| 2| 30| 16| 48| | Female| 2| 24| 6| 32| Total| 4| 54| 22| 80| Figure 9 ANALYSIS Out of 48 male responded 2 think that the design is excellent,30 think that it is good 16 think that it is average in the case of emale respondent 2 think that it is excellent,24 think that it is good and 6 think that it is average. Q10. How much would you rate the value aspect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor Table 10 Gender * Value of the aspect according to price Crosstabulation| Count| | | Value of the aspect according to price| Total| | | Excellent| Good| Average| | Gender| Male| 4| 39| 5| 48| | Female| 4| 21| 7| 32| Total| 8| 60| 12| 80| Figure 10 ANALYSIS Out of 48 male responded think that it ha excellent quality accordance to its price,39 think that it is good according to its priceand 5 that it is average according to its price. IN the case of females 4 think that it is excellent ,21 think that it is good and 7 think that it is average. Q11. How would you rate tzinga in comparision to other energy drinks? (a). Excellent (b). Good (c). Acverage. (d). Poor (e). Very poor Table 11 Gender * Rate Tzinga with respect to other energy drinks Crosstabulation| Count| | | Rate Tzinga with respect to other energy drinks| Total| | | Excellent| Good| Average| | Gender| Male| 2| 26| 20| 48| | Female| 2| 9| 21| 32| Total| 4| 35| 41| 80| Figure 11 ANALYSIS According to the samples 2 people think that Tzinga is excellent ,26 think that it is good and 20 are average. And in the female segment 2 think that it is excellent ,9 think that it is good and 21 think that it is average. FINDINGS From the following project we can draw inference that Tzinga is new to the marketand is being liked by the people . People prefer this drink due to its unique flavor and intensity. Thought people are not that much aware of the product male are more exposed towards the product and have showed positive response towards it. CONCLUSION * The Tzinga is more liked by the youngsters of age group (21-25). * Tzinga is liked by the customers basically its design , price and taste. * The promotional activity is not liked by the customers. So they are not attracted too much towards this new brand. * The opinion does not vary as per the Genders of the customers. * The variation of taste and price will affect the preference of Tzinga. * The opinion of Tzinga is same for all age groups of people basically about the promotional activities. RECOMMENDATION * Television advertisement and promotional activities must be put up. * The distribution channel should be made strong. * Different diversified flavor must be introduced in the market. * Tzinga should be introduced in other parts of Indian Market. LIMITATIONS 1. The should be different flavours ,the lemon taste are not liked by many people. 2. Due to strong brand positioning by Red bull,it will take time for Tzinga to get established. 3. The availability of Tzinga is limited,it is not available in every store . 4. As zinger is a new brand,it suffers from identity crises BIBLIOGRAPHY: 1. Malhotra, Naresh K. Marketing research and applied orientation, (2010), Prentice Hall, New Delhi, Vol. 5, pp. 613-623, pp. 468. 2. Kotler, Philip and Armstrong, Gary, Principles of marketing, Pearson Publication. REFERENCES: * http://en. wikipedia. org/wiki/Promotion_(marketing) * http://hectorbeverages. com/about_us * http://hectorbeverages. com/hectors_values * http://hectorbeverages. com/home * http://hectorbeverages. com/homers_hector * http://www. adams-graphic-design-advertising-agency. com/point-of-purchase. html * http://www.aistriss. jp/old/lca/ci/activity/project/sc/report/030319_document/S2-1-Mont. pdf * http://www. eurelectric. org/Download/Download. aspx? DocumentID=2965 ANNEXTURE QUESTIONAIRE Name- Phone number- 1. Gender a)Male b)Female 2. Did you taste any energy drink before? (a)yes (b)no 3. Where did you come across an energy drink? (a)Television (b)Newspaper (c)Magazine (d)Promotion event 4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn 5. Are you a regular consumer of energy drink? (a)yes (b)no 6. Have you tasted tzinga, the new launch ever? (a)yes (b)no 7. When did you first hear about tzinga? (a)promotion (b)friend (c)salesman 8. How much would you rate the flavour of Tzinga? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes –How well? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 10. How much would you rate the value aspect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 11. How would you rate tzinga in comparison to other energy drinks? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor.